---
title: "Cremo vs Gillette: Which is more popular by branded search?"
description: "Which is more popular in search, Cremo or Gillette? Compare estimated monthly branded-search demand and Share of Search inside the Shaving cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cremo-vs-gillette"
publisher: "Brandwave"
---

# Cremo vs Gillette: Which is more popular by branded search?

Which is more popular in search, Cremo or Gillette? Compare estimated monthly branded-search demand and Share of Search inside the Shaving cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cremo and Gillette
- **Competitive set**: Shaving cream
- **Market**: Global
- **Month measured**: Aug 2026
- **Cremo Share of Search**: 0.08%
- **Gillette Share of Search**: 38.9%

## Which is more popular in search, Cremo or Gillette?

- In August 2026, Gillette had more branded searches than Cremo among shaving cream worldwide. Gillette was estimated to have 450K branded searches compared to Cremo’s 880, and held a 38.9% Share of Search versus Cremo’s 0.08%.
- Gillette was ahead of Cremo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cremo’s estimated Share of Search among shaving cream worldwide moved from 0.03% to 0.08%, and its estimated monthly branded searches moved from 320 to 880.
- Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaving cream worldwide moved from 42.5% to 38.9%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for shaving cream worldwide in August 2026?

- In August 2026, Gillette gained estimated Share of Search among shaving cream worldwide, from 34.3% to 38.9%.
- Estimated monthly branded searches for Cremo worldwide rose 175% over 11 measured months, from 320 to 880 in August 2026.

## Month by month

| Month | Cremo estimated searches | Cremo Share of Search | Cremo rank | Gillette estimated searches | Gillette Share of Search | Gillette rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.03% | 6 | 450K | 42.5% | 2 |
| Nov 2025 | 590 | 0.05% | 5 | 450K | 38.1% | 2 |
| Dec 2025 | 1K | 0.09% | 4 | 450K | 42% | 2 |
| Jan 2026 | 590 | 0.05% | 4 | 450K | 38.4% | 2 |
| Feb 2026 | 880 | 0.09% | 4 | 368K | 39% | 2 |
| Mar 2026 | 880 | 0.09% | 4 | 450K | 43.9% | 2 |
| Apr 2026 | 720 | 0.07% | 4 | 450K | 43.9% | 2 |
| May 2026 | 880 | 0.09% | 4 | 450K | 43.9% | 2 |
| Jun 2026 | 880 | 0.09% | 4 | 450K | 43.7% | 2 |
| Jul 2026 | 880 | 0.07% | 4 | 450K | 34.3% | 2 |
| Aug 2026 | 880 | 0.08% | 4 | 450K | 38.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cremo’s and Gillette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cremo**: Measured on the search term “cremo shave”.
- **Gillette**: Measured on the search term “gillette”.

- [Cremo profile](/demand/global-en/brands/cremo)
- [Gillette profile](/demand/global-en/brands/gillette)
- [All shaving cream worldwide](/demand/global-en/categories/shaving-cream): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cremo or Gillette?

In August 2026, Gillette had more branded searches than Cremo among shaving cream worldwide. Gillette was estimated to have 450K branded searches compared to Cremo’s 880, and held a 38.9% Share of Search versus Cremo’s 0.08%.

## Cite this page

Brandwave. "Cremo vs Gillette: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cremo-vs-gillette

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cremo-vs-gillette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.