---
title: "Credit Karma vs WalletHub: Which is searched more?"
description: "Is Credit Karma or WalletHub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit monitoring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/credit-karma-vs-wallethub"
publisher: "Brandwave"
---

# Credit Karma vs WalletHub: Which is searched more?

Is Credit Karma or WalletHub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit monitoring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Credit Karma and WalletHub
- **Competitive set**: Credit monitoring brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Credit Karma Share of Search**: 29.8%
- **WalletHub Share of Search**: 0.44%

## Is Credit Karma or WalletHub more popular in search?

- In September 2026, Credit Karma had more branded searches than WalletHub among credit monitoring brands worldwide. Credit Karma had about 2.7 million branded searches, while WalletHub had 40,500. Credit Karma made up 29.8% of all credit monitoring brand searches we track, and WalletHub accounted for 0.44%.
- Credit Karma was ahead of WalletHub in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Credit Karma’s share of searches among credit monitoring brands worldwide moved from 31.4% to 29.8%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, WalletHub’s share of searches among credit monitoring brands worldwide moved from 0.46% to 0.44%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for credit monitoring brands worldwide in September 2026?

- In September 2026, Credit Karma lost share of searches among credit monitoring brands worldwide, from 31.5% to 29.8%.
- Estimated monthly branded searches for WalletHub worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

## Month by month

| Month | Credit Karma estimated searches | Credit Karma Share of Search | Credit Karma rank | WalletHub estimated searches | WalletHub Share of Search | WalletHub rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 31.4% | 1 | 49.5K | 0.46% | 8 |
| Nov 2025 | 3.4M | 34.1% | 1 | 40.5K | 0.41% | 8 |
| Dec 2025 | 2.7M | 30.4% | 1 | 40.5K | 0.45% | 8 |
| Jan 2026 | 3.4M | 31.4% | 1 | 40.5K | 0.38% | 8 |
| Feb 2026 | 3.4M | 31.4% | 1 | 40.5K | 0.38% | 8 |
| Mar 2026 | 4.1M | 34.8% | 1 | 49.5K | 0.42% | 8 |
| Apr 2026 | 3.4M | 31.4% | 1 | 40.5K | 0.38% | 8 |
| May 2026 | 3.4M | 32.1% | 1 | 40.5K | 0.39% | 8 |
| Jun 2026 | 3.4M | 32.1% | 1 | 40.5K | 0.39% | 8 |
| Jul 2026 | 3.4M | 32.1% | 1 | 40.5K | 0.39% | 8 |
| Aug 2026 | 3.4M | 31.5% | 1 | 40.5K | 0.38% | 8 |
| Sep 2026 | 2.7M | 29.8% | 1 | 40.5K | 0.44% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Credit Karma’s and WalletHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Credit Karma**: Measured on the search term “credit karma”.
- **WalletHub**: Measured on the search term “wallethub”.

- [Credit Karma profile](/demand/global-en/brands/credit-karma)
- [WalletHub profile](/demand/global-en/brands/wallethub)
- [All credit monitoring brands worldwide](/demand/global-en/categories/credit-monitoring-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Credit Karma or WalletHub more popular in search?

In September 2026, Credit Karma had more branded searches than WalletHub among credit monitoring brands worldwide. Credit Karma had about 2.7 million branded searches, while WalletHub had 40,500. Credit Karma made up 29.8% of all credit monitoring brand searches we track, and WalletHub accounted for 0.44%.

## Cite this page

Brandwave. "Credit Karma vs WalletHub: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/credit-karma-vs-wallethub

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/credit-karma-vs-wallethub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.