---
title: "Credit Karma vs TransUnion: Which is searched more?"
description: "Which is more popular in search, Credit Karma or TransUnion? Compare estimated monthly branded-search demand and Share of Search inside the Credit monitoring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/credit-karma-vs-transunion"
publisher: "Brandwave"
---

# Credit Karma vs TransUnion: Which is searched more?

Which is more popular in search, Credit Karma or TransUnion? Compare estimated monthly branded-search demand and Share of Search inside the Credit monitoring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Credit Karma and TransUnion
- **Competitive set**: Credit monitoring brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Credit Karma Share of Search**: 31.9%
- **TransUnion Share of Search**: 11.6%

## Which is more popular in search, Credit Karma or TransUnion?

- In August 2026, Credit Karma had more branded searches than TransUnion among credit monitoring brands worldwide. Credit Karma was estimated to have 3.4M branded searches compared to TransUnion’s 1.2M, and held a 31.9% Share of Search versus TransUnion’s 11.6%.
- Credit Karma was ahead of TransUnion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Credit Karma’s estimated Share of Search among credit monitoring brands worldwide moved from 31.8% to 31.9%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, TransUnion’s estimated Share of Search among credit monitoring brands worldwide held steady at 11.6%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for credit monitoring brands worldwide in August 2026?

- In August 2026, TransUnion overtook ClearScore to rank 4th among credit monitoring brands worldwide, at 11.6%.
- In August 2026, Credit Karma lost estimated Share of Search among credit monitoring brands worldwide, from 32.6% to 31.9%.

## Month by month

| Month | Credit Karma estimated searches | Credit Karma Share of Search | Credit Karma rank | TransUnion estimated searches | TransUnion Share of Search | TransUnion rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 31.8% | 1 | 1.2M | 11.6% | 4 |
| Nov 2025 | 3.4M | 34.6% | 1 | 1M | 10.3% | 5 |
| Dec 2025 | 2.7M | 30.8% | 1 | 1M | 11.2% | 4 |
| Jan 2026 | 3.4M | 31.8% | 1 | 1.2M | 11.6% | 4 |
| Feb 2026 | 3.4M | 31.8% | 1 | 1.2M | 11.6% | 4 |
| Mar 2026 | 4.1M | 35.3% | 1 | 1.2M | 10.5% | 4 |
| Apr 2026 | 3.4M | 31.9% | 1 | 1.2M | 11.6% | 4 |
| May 2026 | 3.4M | 32.6% | 1 | 1M | 9.7% | 5 |
| Jun 2026 | 3.4M | 32.6% | 1 | 1M | 9.7% | 5 |
| Jul 2026 | 3.4M | 32.6% | 1 | 1M | 9.7% | 5 |
| Aug 2026 | 3.4M | 31.9% | 1 | 1.2M | 11.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Credit Karma’s and TransUnion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Credit Karma**: Measured on the search term “credit karma”.
- **TransUnion**: Measured on the search term “transunion”.

- [Credit Karma profile](/demand/global-en/brands/credit-karma)
- [TransUnion profile](/demand/global-en/brands/transunion)
- [All credit monitoring brands worldwide](/demand/global-en/categories/credit-monitoring-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Credit Karma or TransUnion?

In August 2026, Credit Karma had more branded searches than TransUnion among credit monitoring brands worldwide. Credit Karma was estimated to have 3.4M branded searches compared to TransUnion’s 1.2M, and held a 31.9% Share of Search versus TransUnion’s 11.6%.

## Cite this page

Brandwave. "Credit Karma vs TransUnion: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/credit-karma-vs-transunion

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/credit-karma-vs-transunion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.