---
title: "CreatorIQ vs Upfluence: Which is searched more?"
description: "Which is more popular in search, CreatorIQ or Upfluence? Compare estimated monthly branded-search demand and Share of Search inside the Influencer discovery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/creatoriq-vs-upfluence"
publisher: "Brandwave"
---

# CreatorIQ vs Upfluence: Which is searched more?

Which is more popular in search, CreatorIQ or Upfluence? Compare estimated monthly branded-search demand and Share of Search inside the Influencer discovery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CreatorIQ and Upfluence
- **Competitive set**: Influencer discovery platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **CreatorIQ Share of Search**: 3.8%
- **Upfluence Share of Search**: 3.2%

## Which is more popular in search, CreatorIQ or Upfluence?

- In August 2026, CreatorIQ had more branded searches than Upfluence among influencer discovery platforms worldwide. CreatorIQ was estimated to have 18.1K branded searches compared to Upfluence’s 15.1K, and held a 3.8% Share of Search versus Upfluence’s 3.2%.
- The lead changed hands once in the 11 months ending August 2026: CreatorIQ took it in August 2026.
- Across the 11 months ending August 2026, CreatorIQ’s estimated Share of Search among influencer discovery platforms worldwide moved from 5.3% to 3.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer discovery platforms worldwide moved from 5.4% to 3.2%, and its estimated monthly branded searches moved from 27.2K to 15.1K.

## How did search popularity change for influencer discovery platforms worldwide in August 2026?

- In August 2026, Upfluence lost estimated Share of Search among influencer discovery platforms worldwide, from 3.7% to 3.2%.
- In August 2026, CreatorIQ rose from 5th to 4th among influencer discovery platforms worldwide.

## Month by month

| Month | CreatorIQ estimated searches | CreatorIQ Share of Search | CreatorIQ rank | Upfluence estimated searches | Upfluence Share of Search | Upfluence rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 5.3% | 5 | 27.2K | 5.4% | 4 |
| Nov 2025 | 18.1K | 3.6% | 5 | 27.2K | 5.5% | 4 |
| Dec 2025 | 14.8K | 3.1% | 5 | 22.4K | 4.7% | 4 |
| Jan 2026 | 18.1K | 3.5% | 5 | 27.7K | 5.4% | 4 |
| Feb 2026 | 18.1K | 3.6% | 5 | 28.1K | 5.5% | 4 |
| Mar 2026 | 18.1K | 3% | 5 | 28.1K | 4.7% | 4 |
| Apr 2026 | 18.1K | 3.5% | 5 | 31.5K | 6.1% | 4 |
| May 2026 | 18.1K | 3.6% | 5 | 19.4K | 3.8% | 4 |
| Jun 2026 | 18.1K | 3.8% | 5 | 18.2K | 3.8% | 4 |
| Jul 2026 | 18.1K | 3.7% | 5 | 18.2K | 3.7% | 4 |
| Aug 2026 | 18.1K | 3.8% | 4 | 15.1K | 3.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CreatorIQ’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CreatorIQ**: Measured on the search term “creatoriq”.
- **Upfluence**: Measured on the search terms “upfluence” and “upfluence influencer marketing”, summed into one figure.

- [CreatorIQ profile](/demand/global-en/brands/creatoriq)
- [Upfluence profile](/demand/global-en/brands/upfluence)
- [All influencer discovery platforms worldwide](/demand/global-en/categories/influencer-discovery-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CreatorIQ or Upfluence?

In August 2026, CreatorIQ had more branded searches than Upfluence among influencer discovery platforms worldwide. CreatorIQ was estimated to have 18.1K branded searches compared to Upfluence’s 15.1K, and held a 3.8% Share of Search versus Upfluence’s 3.2%.

## Cite this page

Brandwave. "CreatorIQ vs Upfluence: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/creatoriq-vs-upfluence

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/creatoriq-vs-upfluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.