--- title: "Creator.co vs Upfluence: Which is searched more?" description: "Is Creator.co or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer outreach platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/creator-co-vs-upfluence" publisher: "Brandwave" --- # Creator.co vs Upfluence: Which is searched more? Is Creator.co or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer outreach platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Creator.co and Upfluence - **Competitive set**: Influencer outreach platforms - **Market**: Global - **Month measured**: Sep 2026 - **Creator.co Share of Search**: 1.9% - **Upfluence Share of Search**: 15.4% ## Is Creator.co or Upfluence more popular in search? - In September 2026, Upfluence had more branded searches than Creator.co among influencer outreach platforms worldwide. Upfluence had about 14,900 branded searches, while Creator.co had 1,810. Upfluence made up 15.4% of all influencer outreach platform searches we track, and Creator.co accounted for 1.9%. - Upfluence was ahead of Creator.co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Creator.co’s share of searches among influencer outreach platforms worldwide moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 1.9K to 1.8K. - Across the 12 months ending September 2026, Upfluence’s share of searches among influencer outreach platforms worldwide moved from 23% to 15.4%, and its estimated monthly branded searches moved from 27.2K to 14.9K. ## Top influencer outreach platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Upfluence was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Creator.co did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modash | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Upfluence | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Influencer Hero | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | GRIN | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | HypeAuditor | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | The Cirqle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Creator.co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MightyScout | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | impulze.ai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lefty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about influencer outreach platforms - Asked ChatGPT "Which influencer outreach tool should I use?": 1. Modash, 2. Upfluence, 3. GRIN - Asked ChatGPT "What are the best influencer outreach tools?": 1. Modash, 2. Upfluence, 3. Influencer Hero, 4. GRIN, 5. HypeAuditor - Asked ChatGPT "What's the best influencer outreach tool for creator outreach and replies?": 1. Modash, 2. Upfluence, 3. GRIN - Searched Google, AI Overview "influencer outreach tool": 1. Modash, 2. Upfluence, 3. Influencer Hero, 4. HypeAuditor - Searched Google, AI Overview "best influencer outreach": 1. Modash Not named in any answer: The Cirqle, Creator.co, MightyScout, impulze.ai and Lefty. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for influencer outreach platforms worldwide in September 2026? - Upfluence’s share of searches among influencer outreach platforms worldwide has lost ground for 3 months in a row, from 18.2% to 15.4% in September 2026. ## Month by month | Month | Creator.co estimated searches | Creator.co Share of Search | Creator.co rank | Upfluence estimated searches | Upfluence Share of Search | Upfluence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 1.6% | 5 | 27.2K | 23% | 3 | | Nov 2025 | 1.9K | 1.6% | 5 | 27.2K | 23.2% | 3 | | Dec 2025 | 2.2K | 2.1% | 5 | 22.4K | 21.6% | 3 | | Jan 2026 | 2.2K | 1.6% | 5 | 27.7K | 20.4% | 3 | | Feb 2026 | 1.8K | 1.4% | 5 | 28.1K | 22.3% | 3 | | Mar 2026 | 2.2K | 1.6% | 5 | 28.1K | 20.6% | 3 | | Apr 2026 | 2.2K | 1.6% | 5 | 31.5K | 22.6% | 3 | | May 2026 | 1.8K | 1.4% | 6 | 19.4K | 15.3% | 3 | | Jun 2026 | 1.8K | 1.8% | 6 | 18.2K | 18.2% | 3 | | Jul 2026 | 1.5K | 1.4% | 6 | 18.2K | 16.7% | 3 | | Aug 2026 | 1.5K | 1.5% | 6 | 15.1K | 15.6% | 3 | | Sep 2026 | 1.8K | 1.9% | 6 | 14.9K | 15.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Creator.co’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Creator.co**: Measured on the search terms “creator co” and “creatorco”, summed into one figure. - **Upfluence**: Measured on the search terms “upfluence” and “upfluence influencer marketing”, summed into one figure. - [Creator.co profile](/demand/global-en/brands/creator-co) - [Upfluence profile](/demand/global-en/brands/upfluence) - [All influencer outreach platforms worldwide](/demand/global-en/categories/influencer-outreach-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Creator.co or Upfluence more popular in search? In September 2026, Upfluence had more branded searches than Creator.co among influencer outreach platforms worldwide. Upfluence had about 14,900 branded searches, while Creator.co had 1,810. Upfluence made up 15.4% of all influencer outreach platform searches we track, and Creator.co accounted for 1.9%. ## Cite this page Brandwave. "Creator.co vs Upfluence: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/creator-co-vs-upfluence This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/creator-co-vs-upfluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.