---
title: "Creatopy vs Pencil: Which is more popular by branded search?"
description: "Which is more popular in search, Creatopy or Pencil? Compare estimated monthly branded-search demand and Share of Search inside the AI ad creative tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/creatopy-vs-pencil"
publisher: "Brandwave"
---

# Creatopy vs Pencil: Which is more popular by branded search?

Which is more popular in search, Creatopy or Pencil? Compare estimated monthly branded-search demand and Share of Search inside the AI ad creative tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Creatopy and Pencil
- **Competitive set**: AI ad creative tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Creatopy Share of Search**: 6.4%
- **Pencil Share of Search**: 9.6%

## Which is more popular in search, Creatopy or Pencil?

- In August 2026, Pencil had more branded searches than Creatopy among AI ad creative tools worldwide. Pencil was estimated to have 6.6K branded searches compared to Creatopy’s 4.4K, and held a 9.6% Share of Search versus Creatopy’s 6.4%.
- The lead changed hands once in the 11 months ending August 2026: Pencil took it in January 2026.
- Across the 11 months ending August 2026, Creatopy’s estimated Share of Search among AI ad creative tools worldwide moved from 12.6% to 6.4%, and its estimated monthly branded searches moved from 14.8K to 4.4K.
- Across the 11 months ending August 2026, Pencil’s estimated Share of Search among AI ad creative tools worldwide moved from 5.6% to 9.6%, and its estimated monthly branded searches held steady at 6.6K.

## How did search popularity change for AI ad creative tools worldwide in August 2026?

- In August 2026, Pencil lost estimated Share of Search among AI ad creative tools worldwide, from 11.4% to 9.6%.
- In August 2026, Creatopy lost estimated Share of Search among AI ad creative tools worldwide, from 7.6% to 6.4%.

## Month by month

| Month | Creatopy estimated searches | Creatopy Share of Search | Creatopy rank | Pencil estimated searches | Pencil Share of Search | Pencil rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 12.6% | 3 | 6.6K | 5.6% | 4 |
| Nov 2025 | 9.9K | 9.4% | 3 | 6.6K | 6.3% | 4 |
| Dec 2025 | 8.1K | 8.8% | 3 | 5.4K | 5.9% | 4 |
| Jan 2026 | 8.1K | 5.7% | 4 | 18.1K | 12.7% | 3 |
| Feb 2026 | 8.1K | 6.8% | 4 | 33.1K | 27.6% | 2 |
| Mar 2026 | 8.1K | 5.3% | 4 | 49.5K | 32.2% | 2 |
| Apr 2026 | 6.6K | 5.7% | 4 | 22.2K | 19.3% | 3 |
| May 2026 | 6.6K | 6.7% | 4 | 14.8K | 15% | 3 |
| Jun 2026 | 5.4K | 6.1% | 4 | 12.1K | 13.7% | 3 |
| Jul 2026 | 5.4K | 7.6% | 4 | 8.1K | 11.4% | 3 |
| Aug 2026 | 4.4K | 6.4% | 4 | 6.6K | 9.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Creatopy’s and Pencil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Creatopy**: Measured on the search term “creatopy”.
- **Pencil**: Measured on the search term “pencil ai”.

- [Creatopy profile](/demand/global-en/brands/creatopy)
- [Pencil profile](/demand/global-en/brands/pencil)
- [All AI ad creative tools worldwide](/demand/global-en/categories/ai-ad-creative-tools): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Creatopy or Pencil?

In August 2026, Pencil had more branded searches than Creatopy among AI ad creative tools worldwide. Pencil was estimated to have 6.6K branded searches compared to Creatopy’s 4.4K, and held a 9.6% Share of Search versus Creatopy’s 6.4%.

## Cite this page

Brandwave. "Creatopy vs Pencil: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/creatopy-vs-pencil

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/creatopy-vs-pencil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.