--- title: "Creatify vs Pencil: Which is searched more?" description: "Is Creatify or Pencil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI ad creative tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/creatify-vs-pencil" publisher: "Brandwave" --- # Creatify vs Pencil: Which is searched more? Is Creatify or Pencil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI ad creative tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Creatify and Pencil - **Competitive set**: AI ad creative tools - **Market**: Global - **Month measured**: Sep 2026 - **Creatify Share of Search**: 49.7% - **Pencil Share of Search**: 5.1% ## Is Creatify or Pencil more popular in search? - In September 2026, Creatify had more branded searches than Pencil among AI ad creative tools worldwide. Creatify had about 67,600 branded searches, while Pencil had 6,990. Creatify made up 49.7% of all AI ad creative tool searches we track, and Pencil accounted for 5.1%. - Creatify was ahead of Pencil in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Creatify’s share of searches among AI ad creative tools worldwide moved from 49.2% to 49.7%, and its estimated monthly branded searches moved from 90K to 67.6K. - Across the 12 months ending September 2026, Pencil’s share of searches among AI ad creative tools worldwide moved from 3.8% to 5.1%, and its estimated monthly branded searches moved from 6.9K to 7K. ## Top AI ad creative tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Creatify was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pencil was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Creatify was listed before Pencil in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AdCreative.ai | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Creatify | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Arcads | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Pencil | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Creatopy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smartly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI ad creative tools - Asked ChatGPT "Which AI ad creative tool should I use?": 1. AdCreative.ai, 2. Creatify, 3. Arcads - Asked ChatGPT "What are the best AI ad creative tools?": 1. AdCreative.ai, 2. Creatify, 3. Arcads, 4. Pencil - Asked ChatGPT "What's the best AI ad creative tool for ad creative?": 1. AdCreative.ai, 2. Creatify, 3. Pencil - Searched Google, AI Overview "ai ad generator": 1. AdCreative.ai, 2. Creatify - Searched Google, AI Overview "ad design tool": named none of the brands we track Not named in any answer: Creatopy and Smartly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI ad creative tools worldwide in September 2026? - In September 2026, Creatify gained share of searches among AI ad creative tools worldwide, from 49% to 49.7%. - In September 2026, Pencil gained share of searches among AI ad creative tools worldwide, from 4.6% to 5.1%. ## Month by month | Month | Creatify estimated searches | Creatify Share of Search | Creatify rank | Pencil estimated searches | Pencil Share of Search | Pencil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90K | 49.2% | 1 | 6.9K | 3.8% | 5 | | Nov 2025 | 82.6K | 43.3% | 1 | 6.9K | 3.6% | 5 | | Dec 2025 | 67.6K | 43.1% | 1 | 5.7K | 3.6% | 5 | | Jan 2026 | 73.6K | 38.4% | 1 | 18.4K | 9.6% | 4 | | Feb 2026 | 67.6K | 34.5% | 1 | 33.4K | 17% | 3 | | Mar 2026 | 90K | 35.5% | 1 | 49.8K | 19.6% | 3 | | Apr 2026 | 82.6K | 39% | 1 | 22.5K | 10.6% | 4 | | May 2026 | 82.6K | 44.2% | 1 | 15.1K | 8.1% | 4 | | Jun 2026 | 73.6K | 46% | 1 | 12.4K | 7.8% | 4 | | Jul 2026 | 81K | 47.3% | 1 | 8.5K | 5% | 4 | | Aug 2026 | 73.6K | 49% | 1 | 6.9K | 4.6% | 4 | | Sep 2026 | 67.6K | 49.7% | 1 | 7K | 5.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Creatify’s and Pencil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Creatify**: Measured on the search terms “creatify” and “creatify ai”, summed into one figure. - **Pencil**: Measured on the search terms “pencil ai” and “pencil creative”, summed into one figure. - [Creatify profile](/demand/global-en/brands/creatify) - [Pencil profile](/demand/global-en/brands/pencil) - [All AI ad creative tools worldwide](/demand/global-en/categories/ai-ad-creative-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Creatify or Pencil more popular in search? In September 2026, Creatify had more branded searches than Pencil among AI ad creative tools worldwide. Creatify had about 67,600 branded searches, while Pencil had 6,990. Creatify made up 49.7% of all AI ad creative tool searches we track, and Pencil accounted for 5.1%. ## Cite this page Brandwave. "Creatify vs Pencil: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/creatify-vs-pencil This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/creatify-vs-pencil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.