--- title: "CRBN vs Franklin: Which is searched more?" description: "Is CRBN or Franklin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pickleball brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/crbn-vs-franklin" publisher: "Brandwave" --- # CRBN vs Franklin: Which is searched more? Is CRBN or Franklin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pickleball brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CRBN and Franklin - **Competitive set**: Pickleball brands - **Market**: Global - **Month measured**: Sep 2026 - **CRBN Share of Search**: 8.2% - **Franklin Share of Search**: 11.1% ## Is CRBN or Franklin more popular in search? - In September 2026, Franklin had more branded searches than CRBN among pickleball brands worldwide. Franklin had about 9,900 branded searches, while CRBN had 7,300. Franklin made up 11.1% of all pickleball brand searches we track, and CRBN accounted for 8.2%. - The lead changed hands 3 times in the 12 months ending September 2026: Franklin took it in December 2025, CRBN took it in February 2026, Franklin took it in September 2026. - Across the 12 months ending September 2026, CRBN’s share of searches among pickleball brands worldwide moved from 16.2% to 8.2%, and its estimated monthly branded searches moved from 11K to 7.3K. - Across the 12 months ending September 2026, Franklin’s share of searches among pickleball brands worldwide moved from 12% to 11.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top pickleball brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CRBN was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Franklin was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. CRBN was listed before Franklin in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JOOLA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Selkirk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | CRBN | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Vatic Pro | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Six Zero | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Gearbox | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Franklin | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Onix | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about pickleball brands - Asked ChatGPT "Which pickleball brand should I buy?": 1. Vatic Pro, 2. JOOLA, 3. Selkirk, 4. CRBN - Asked ChatGPT "What are the best pickleball brands?": 1. JOOLA, 2. Selkirk, 3. CRBN, 4. Six Zero, 5. Vatic Pro, 6. Franklin, 7. Gearbox - Asked ChatGPT "What's the best pickleball brand for court play?": 1. JOOLA, 2. Selkirk, 3. Vatic Pro - Searched Google, AI Overview "pickleball brands": 1. JOOLA, 2. Selkirk, 3. CRBN, 4. Gearbox, 5. Six Zero, 6. Vatic Pro, 7. Franklin, 8. Onix - Searched Google, AI Overview "popular pickleball brand": 1. JOOLA, 2. Selkirk, 3. CRBN, 4. Six Zero, 5. Franklin Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pickleball brands worldwide in September 2026? - In September 2026, CRBN lost share of searches among pickleball brands worldwide, from 11.9% to 8.2%. - In September 2026, Franklin rose from 5th to 4th among pickleball brands worldwide. ## Month by month | Month | CRBN estimated searches | CRBN Share of Search | CRBN rank | Franklin estimated searches | Franklin Share of Search | Franklin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11K | 16.2% | 2 | 8.1K | 12% | 5 | | Nov 2025 | 12.8K | 15% | 4 | 9.9K | 11.6% | 5 | | Dec 2025 | 9K | 12.6% | 5 | 9.9K | 13.8% | 3 | | Jan 2026 | 9K | 11.6% | 6 | 14.8K | 19.1% | 1 | | Feb 2026 | 9K | 14.4% | 3 | 8.1K | 13% | 4 | | Mar 2026 | 11K | 14.5% | 3 | 9.9K | 13.1% | 4 | | Apr 2026 | 11K | 13.9% | 3 | 9.9K | 12.5% | 4 | | May 2026 | 11K | 13.5% | 4 | 9.9K | 12.2% | 5 | | Jun 2026 | 10.5K | 13.5% | 4 | 8.1K | 10.4% | 5 | | Jul 2026 | 9.5K | 12% | 4 | 8.1K | 10.3% | 5 | | Aug 2026 | 11K | 11.9% | 4 | 9.9K | 10.7% | 5 | | Sep 2026 | 7.3K | 8.2% | 6 | 9.9K | 11.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using CRBN’s and Franklin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CRBN**: Measured on the search terms “crbn paddle” and “crbn pickleball”, summed into one figure. - **Franklin**: Measured on the search term “franklin pickleball”. - [CRBN profile](/demand/global-en/brands/crbn) - [Franklin profile](/demand/global-en/brands/franklin) - [All pickleball brands worldwide](/demand/global-en/categories/pickleball-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CRBN or Franklin more popular in search? In September 2026, Franklin had more branded searches than CRBN among pickleball brands worldwide. Franklin had about 9,900 branded searches, while CRBN had 7,300. Franklin made up 11.1% of all pickleball brand searches we track, and CRBN accounted for 8.2%. ## Cite this page Brandwave. "CRBN vs Franklin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/crbn-vs-franklin This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crbn-vs-franklin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.