---
title: "Crayon vs Similarweb: Which is more popular by branded search?"
description: "Which is more popular in search, Crayon or Similarweb? Compare estimated monthly branded-search demand and Share of Search inside the Competitive intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/crayon-vs-similarweb"
publisher: "Brandwave"
---

# Crayon vs Similarweb: Which is more popular by branded search?

Which is more popular in search, Crayon or Similarweb? Compare estimated monthly branded-search demand and Share of Search inside the Competitive intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Crayon and Similarweb
- **Competitive set**: Competitive intelligence platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Crayon Share of Search**: 0.49%
- **Similarweb Share of Search**: 89.4%

## Which is more popular in search, Crayon or Similarweb?

- In August 2026, Similarweb had more branded searches than Crayon among competitive intelligence platforms worldwide. Similarweb was estimated to have 253K branded searches compared to Crayon’s 1.4K, and held an 89.4% Share of Search versus Crayon’s 0.49%.
- Similarweb was ahead of Crayon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crayon’s estimated Share of Search among competitive intelligence platforms worldwide moved from 0.54% to 0.49%, and its estimated monthly branded searches moved from 2.1K to 1.4K.
- Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among competitive intelligence platforms worldwide moved from 95.7% to 89.4%, and its estimated monthly branded searches moved from 371K to 253K.

## How did search popularity change for competitive intelligence platforms worldwide in August 2026?

- In August 2026, Similarweb lost estimated Share of Search among competitive intelligence platforms worldwide, from 94% to 89.4%.
- Estimated monthly branded searches for Crayon worldwide fell 33% over 11 measured months, from 2.1K to 1.4K in August 2026.

## Month by month

| Month | Crayon estimated searches | Crayon Share of Search | Crayon rank | Similarweb estimated searches | Similarweb Share of Search | Similarweb rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.1K | 0.54% | 3 | 371K | 95.7% | 1 |
| Nov 2025 | 1.9K | 0.49% | 3 | 372K | 96.5% | 1 |
| Dec 2025 | 1.4K | 0.45% | 3 | 305K | 95.3% | 1 |
| Jan 2026 | 1.9K | 0.48% | 3 | 371K | 95.3% | 1 |
| Feb 2026 | 1.6K | 0.47% | 3 | 306K | 91% | 1 |
| Mar 2026 | 1.8K | 0.38% | 3 | 456K | 94.7% | 1 |
| Apr 2026 | 1.7K | 0.43% | 3 | 372K | 96% | 1 |
| May 2026 | 1.7K | 0.52% | 3 | 306K | 95.6% | 1 |
| Jun 2026 | 1.6K | 0.48% | 3 | 305K | 88.8% | 1 |
| Jul 2026 | 1.3K | 0.37% | 3 | 337K | 94% | 1 |
| Aug 2026 | 1.4K | 0.49% | 3 | 253K | 89.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Crayon’s and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Crayon**: Measured on the search terms “crayon battlecards”, “crayon competitive intelligence” and “crayon.co”, summed into one figure.
- **Similarweb**: Measured on the search terms “similarweb”, “similarweb competitive intelligence”, “similarweb digital intelligence”, “similarweb traffic checker” and “similarweb.com”, summed into one figure.

- [Crayon profile](/demand/global-en/brands/crayon)
- [Similarweb profile](/demand/global-en/brands/similarweb)
- [All competitive intelligence platforms worldwide](/demand/global-en/categories/competitive-intelligence-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Crayon or Similarweb?

In August 2026, Similarweb had more branded searches than Crayon among competitive intelligence platforms worldwide. Similarweb was estimated to have 253K branded searches compared to Crayon’s 1.4K, and held an 89.4% Share of Search versus Crayon’s 0.49%.

## Cite this page

Brandwave. "Crayon vs Similarweb: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/crayon-vs-similarweb

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crayon-vs-similarweb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.