--- title: "Crayola vs Sizzix: Which is searched more?" description: "Is Crayola or Sizzix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/crayola-vs-sizzix" publisher: "Brandwave" --- # Crayola vs Sizzix: Which is searched more? Is Crayola or Sizzix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crayola and Sizzix - **Competitive set**: Craft supplies - **Market**: Global - **Month measured**: Sep 2026 - **Crayola Share of Search**: 11.8% - **Sizzix Share of Search**: 0.87% ## Is Crayola or Sizzix more popular in search? - In September 2026, Crayola had more branded searches than Sizzix among craft supplies worldwide. Crayola had about 201,000 branded searches, while Sizzix had 14,800. Crayola made up 11.8% of all craft supply searches we track, and Sizzix accounted for 0.87%. - Crayola was ahead of Sizzix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crayola’s share of searches among craft supplies worldwide moved from 11.9% to 11.8%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Sizzix’s share of searches among craft supplies worldwide moved from 1.1% to 0.87%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top craft supplies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Crayola was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sizzix was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Crayola and Sizzix were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arteza | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | FolkArt | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Cricut | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Fiskars | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Crayola | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Faber-Castell | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | American Crafts | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Sizzix | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Spellbinders | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Silhouette | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about craft supplies - Asked ChatGPT "Which craft supplies brand should I buy?": 1. Arteza, 2. Crayola, 3. Fiskars, 4. Cricut - Asked ChatGPT "What are the best craft supplies brands?": 1. Fiskars, 2. FolkArt, 3. Cricut, 4. Faber-Castell, 5. American Crafts, 6. Sizzix, 7. Crayola, 8. Arteza - Asked ChatGPT "What's the best craft supplies brand for hobby projects?": 1. Arteza, 2. FolkArt, 3. Cricut, 4. Faber-Castell - Searched Google, AI Overview "scrapbooking supplies": named none of the brands we track Not named in any answer: Spellbinders and Silhouette. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for craft supplies worldwide in September 2026? - In September 2026, Crayola lost share of searches among craft supplies worldwide, from 13.4% to 11.8%. - Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Month by month | Month | Crayola estimated searches | Crayola Share of Search | Crayola rank | Sizzix estimated searches | Sizzix Share of Search | Sizzix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 11.9% | 3 | 18.1K | 1.1% | 7 | | Nov 2025 | 201K | 10.5% | 3 | 22.2K | 1.2% | 7 | | Dec 2025 | 201K | 10.7% | 3 | 18.1K | 0.96% | 7 | | Jan 2026 | 165K | 9.4% | 3 | 18.1K | 1% | 7 | | Feb 2026 | 165K | 11% | 3 | 14.8K | 0.99% | 7 | | Mar 2026 | 201K | 13.5% | 3 | 14.8K | 0.99% | 7 | | Apr 2026 | 201K | 13.3% | 4 | 14.8K | 0.98% | 7 | | May 2026 | 201K | 12% | 4 | 12.1K | 0.72% | 8 | | Jun 2026 | 201K | 14.2% | 3 | 12.1K | 0.85% | 7 | | Jul 2026 | 201K | 13.6% | 3 | 14.8K | 1% | 7 | | Aug 2026 | 246K | 13.4% | 3 | 14.8K | 0.81% | 7 | | Sep 2026 | 201K | 11.8% | 3 | 14.8K | 0.87% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Crayola’s and Sizzix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crayola**: Measured on the search term “crayola”. - **Sizzix**: Measured on the search term “sizzix”. - [Crayola profile](/demand/global-en/brands/crayola) - [Sizzix profile](/demand/global-en/brands/sizzix) - [All craft supplies worldwide](/demand/global-en/categories/craft-supplies): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crayola or Sizzix more popular in search? In September 2026, Crayola had more branded searches than Sizzix among craft supplies worldwide. Crayola had about 201,000 branded searches, while Sizzix had 14,800. Crayola made up 11.8% of all craft supply searches we track, and Sizzix accounted for 0.87%. ## Cite this page Brandwave. "Crayola vs Sizzix: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/crayola-vs-sizzix This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crayola-vs-sizzix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.