--- title: "Crayola vs Sharpie: Which is searched more?" description: "Is Crayola or Sharpie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/crayola-vs-sharpie" publisher: "Brandwave" --- # Crayola vs Sharpie: Which is searched more? Is Crayola or Sharpie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crayola and Sharpie - **Competitive set**: Marker brands - **Market**: Global - **Month measured**: Sep 2026 - **Crayola Share of Search**: 29.8% - **Sharpie Share of Search**: 24.5% ## Is Crayola or Sharpie more popular in search? - In September 2026, Crayola had more branded searches than Sharpie among marker brands worldwide. Crayola had about 201,000 branded searches, while Sharpie had 165,000. Crayola made up 29.8% of all marker brand searches we track, and Sharpie accounted for 24.5%. - Crayola was ahead of Sharpie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crayola’s share of searches among marker brands worldwide moved from 28.5% to 29.8%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Sharpie’s share of searches among marker brands worldwide moved from 23.4% to 24.5%, and its estimated monthly branded searches held steady at 165K. ## Top marker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Crayola was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sharpie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sharpie was listed before Crayola in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ohuhu | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Copic | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sharpie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Crayola | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Posca | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about marker brands - Asked ChatGPT "Which marker brand should I buy?": 1. Sharpie, 2. Crayola, 3. Copic, 4. Ohuhu - Asked ChatGPT "What are the best marker brands?": 1. Copic, 2. Ohuhu, 3. Sharpie, 4. Crayola - Asked ChatGPT "What's the best marker brand for art projects?": 1. Ohuhu, 2. Posca, 3. Copic, 4. Crayola - Searched Google, AI Overview "art markers": 1. Ohuhu, 2. Copic - Searched Google, AI Overview "coloured markers": 1. Crayola, 2. Ohuhu Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marker brands worldwide in September 2026? - In September 2026, Ohuhu overtook Sharpie to rank 2nd among marker brands worldwide, with 24.5% of the searches. - In September 2026, Sharpie gained share of searches among marker brands worldwide, from 23.9% to 24.5%. - In September 2026, Crayola lost share of searches among marker brands worldwide, from 35.7% to 29.8%. ## Month by month | Month | Crayola estimated searches | Crayola Share of Search | Crayola rank | Sharpie estimated searches | Sharpie Share of Search | Sharpie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 28.5% | 1 | 165K | 23.4% | 3 | | Nov 2025 | 201K | 24.9% | 1 | 165K | 20.4% | 4 | | Dec 2025 | 201K | 23.6% | 2 | 165K | 19.3% | 4 | | Jan 2026 | 165K | 24.6% | 1 | 165K | 24.6% | 3 | | Feb 2026 | 165K | 27.4% | 1 | 135K | 22.4% | 4 | | Mar 2026 | 201K | 28.5% | 1 | 201K | 28.5% | 2 | | Apr 2026 | 201K | 30% | 1 | 165K | 24.7% | 2 | | May 2026 | 201K | 30% | 1 | 165K | 24.7% | 2 | | Jun 2026 | 201K | 32.7% | 1 | 135K | 22% | 3 | | Jul 2026 | 201K | 31.2% | 1 | 135K | 21% | 3 | | Aug 2026 | 246K | 35.7% | 1 | 165K | 23.9% | 2 | | Sep 2026 | 201K | 29.8% | 1 | 165K | 24.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Crayola’s and Sharpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crayola**: Measured on the search term “crayola”. - **Sharpie**: Measured on the search term “sharpie”. - [Crayola profile](/demand/global-en/brands/crayola) - [Sharpie profile](/demand/global-en/brands/sharpie) - [All marker brands worldwide](/demand/global-en/categories/marker-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crayola or Sharpie more popular in search? In September 2026, Crayola had more branded searches than Sharpie among marker brands worldwide. Crayola had about 201,000 branded searches, while Sharpie had 165,000. Crayola made up 29.8% of all marker brand searches we track, and Sharpie accounted for 24.5%. ## Cite this page Brandwave. "Crayola vs Sharpie: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/crayola-vs-sharpie This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crayola-vs-sharpie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.