---
title: "Crayola vs Hape: Which is searched more?"
description: "Which is more popular in search, Crayola or Hape? Compare estimated monthly branded-search demand and Share of Search inside the Art easel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/crayola-vs-hape"
publisher: "Brandwave"
---

# Crayola vs Hape: Which is searched more?

Which is more popular in search, Crayola or Hape? Compare estimated monthly branded-search demand and Share of Search inside the Art easel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Crayola and Hape
- **Competitive set**: Art easel brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Crayola Share of Search**: 47.3%
- **Hape Share of Search**: 9.5%

## Which is more popular in search, Crayola or Hape?

- In September 2026, Crayola had more branded searches than Hape among art easel brands worldwide. Crayola was estimated to have 201K branded searches compared to Hape’s 40.5K, and held a 47.3% Share of Search versus Hape’s 9.5%.
- Crayola was ahead of Hape in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art easel brands worldwide moved from 48.7% to 47.3%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Hape’s estimated Share of Search among art easel brands worldwide moved from 12% to 9.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for art easel brands worldwide in September 2026?

- In September 2026, Crayola lost estimated Share of Search among art easel brands worldwide, from 56% to 47.3%.
- Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

## Month by month

| Month | Crayola estimated searches | Crayola Share of Search | Crayola rank | Hape estimated searches | Hape Share of Search | Hape rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 48.7% | 1 | 49.5K | 12% | 3 |
| Nov 2025 | 201K | 43% | 1 | 60.5K | 13% | 3 |
| Dec 2025 | 201K | 43% | 1 | 60.5K | 13% | 3 |
| Jan 2026 | 165K | 47.6% | 1 | 49.5K | 14.3% | 3 |
| Feb 2026 | 165K | 49.5% | 1 | 40.5K | 12.1% | 3 |
| Mar 2026 | 201K | 48% | 1 | 49.5K | 11.8% | 3 |
| Apr 2026 | 201K | 48% | 1 | 49.5K | 11.8% | 3 |
| May 2026 | 201K | 45.4% | 1 | 49.5K | 11.2% | 3 |
| Jun 2026 | 201K | 50.4% | 1 | 40.5K | 10.2% | 3 |
| Jul 2026 | 201K | 50.4% | 1 | 40.5K | 10.2% | 3 |
| Aug 2026 | 246K | 56% | 1 | 40.5K | 9.2% | 3 |
| Sep 2026 | 201K | 47.3% | 1 | 40.5K | 9.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Crayola’s and Hape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Crayola**: Measured on the search term “crayola”.
- **Hape**: Measured on the search term “hape”.

- [Crayola profile](/demand/global-en/brands/crayola)
- [Hape profile](/demand/global-en/brands/hape)
- [All art easel brands worldwide](/demand/global-en/categories/art-easel-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Crayola or Hape?

In September 2026, Crayola had more branded searches than Hape among art easel brands worldwide. Crayola was estimated to have 201K branded searches compared to Hape’s 40.5K, and held a 47.3% Share of Search versus Hape’s 9.5%.

## Cite this page

Brandwave. "Crayola vs Hape: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/crayola-vs-hape

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crayola-vs-hape. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.