--- title: "Crayola vs Daniel Smith: Which is searched more?" description: "Is Crayola or Daniel Smith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/crayola-vs-daniel-smith" publisher: "Brandwave" --- # Crayola vs Daniel Smith: Which is searched more? Is Crayola or Daniel Smith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crayola and Daniel Smith - **Competitive set**: Art supply brands - **Market**: Global - **Month measured**: Sep 2026 - **Crayola Share of Search**: 15.1% - **Daniel Smith Share of Search**: 0.91% ## Is Crayola or Daniel Smith more popular in search? - In September 2026, Crayola had more branded searches than Daniel Smith among art supply brands worldwide. Crayola had about 201,000 branded searches, while Daniel Smith had 12,100. Crayola made up 15.1% of all art supply brand searches we track, and Daniel Smith accounted for 0.91%. - Crayola was ahead of Daniel Smith in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crayola’s share of searches among art supply brands worldwide moved from 14.6% to 15.1%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Daniel Smith’s share of searches among art supply brands worldwide moved from 0.88% to 0.91%, and its estimated monthly branded searches held steady at 12.1K. ## Top art supply brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Crayola and Daniel Smith were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Daniel Smith was listed before Crayola in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Faber-Castell | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prismacolor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Winsor & Newton | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Caran d’Ache | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Liquitex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Daniel Smith | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Staedtler | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Copic | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Sakura | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Ohuhu | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Crayola | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Derwent | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Arteza | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Posca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about art supply brands - Asked ChatGPT "Which art supply brand should I buy?": 1. Prismacolor, 2. Winsor & Newton, 3. Liquitex, 4. Faber-Castell - Asked ChatGPT "What are the best art supply brands?": 1. Winsor & Newton, 2. Faber-Castell, 3. Caran d’Ache, 4. Liquitex, 5. Prismacolor, 6. Daniel Smith, 7. Copic, 8. Ohuhu, 9. Sakura, 10. Staedtler, 11. Arteza, 12. Crayola - Asked ChatGPT "What's the best art supply brand for everyday drawing?": 1. Faber-Castell, 2. Staedtler, 3. Prismacolor, 4. Sakura, 5. Derwent - Searched Google, AI Overview "art supply brands": 1. Faber-Castell, 2. Winsor & Newton, 3. Prismacolor, 4. Caran d’Ache, 5. Daniel Smith, 6. Copic, 7. Crayola, 8. Ohuhu - Searched Google, AI Overview "best art supplies": 1. Faber-Castell, 2. Prismacolor, 3. Caran d’Ache, 4. Liquitex Not named in any answer: Posca and Pentel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for art supply brands worldwide in September 2026? - In September 2026, Crayola lost share of searches among art supply brands worldwide, from 16.6% to 15.1%. ## Month by month | Month | Crayola estimated searches | Crayola Share of Search | Crayola rank | Daniel Smith estimated searches | Daniel Smith Share of Search | Daniel Smith rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 14.6% | 2 | 12.1K | 0.88% | 14 | | Nov 2025 | 201K | 13.6% | 2 | 14.8K | 1% | 13 | | Dec 2025 | 201K | 12.7% | 3 | 14.8K | 0.93% | 14 | | Jan 2026 | 165K | 11.5% | 2 | 14.8K | 1% | 14 | | Feb 2026 | 165K | 13.2% | 2 | 12.1K | 0.97% | 14 | | Mar 2026 | 201K | 16.3% | 2 | 14.8K | 1.2% | 13 | | Apr 2026 | 201K | 16.7% | 2 | 12.1K | 1% | 14 | | May 2026 | 201K | 16.7% | 2 | 12.1K | 1% | 14 | | Jun 2026 | 201K | 17.9% | 2 | 12.1K | 1.1% | 14 | | Jul 2026 | 201K | 16.4% | 2 | 12.1K | 0.99% | 14 | | Aug 2026 | 246K | 16.6% | 2 | 12.1K | 0.82% | 14 | | Sep 2026 | 201K | 15.1% | 2 | 12.1K | 0.91% | 14 | ## How each brand is measured Brandwave collects information about searches that people make online using Crayola’s and Daniel Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crayola**: Measured on the search term “crayola”. - **Daniel Smith**: Measured on the search term “daniel smith watercolor”. - [Crayola profile](/demand/global-en/brands/crayola) - [Daniel Smith profile](/demand/global-en/brands/daniel-smith) - [All art supply brands worldwide](/demand/global-en/categories/art-supply-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crayola or Daniel Smith more popular in search? In September 2026, Crayola had more branded searches than Daniel Smith among art supply brands worldwide. Crayola had about 201,000 branded searches, while Daniel Smith had 12,100. Crayola made up 15.1% of all art supply brand searches we track, and Daniel Smith accounted for 0.91%. ## Cite this page Brandwave. "Crayola vs Daniel Smith: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/crayola-vs-daniel-smith This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crayola-vs-daniel-smith. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.