---
title: "Cratejoy vs PayWhirl: Which is more popular by branded search?"
description: "Which is more popular in search, Cratejoy or PayWhirl? Compare estimated monthly branded-search demand and Share of Search inside the Subscription box platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cratejoy-vs-paywhirl"
publisher: "Brandwave"
---

# Cratejoy vs PayWhirl: Which is more popular by branded search?

Which is more popular in search, Cratejoy or PayWhirl? Compare estimated monthly branded-search demand and Share of Search inside the Subscription box platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cratejoy and PayWhirl
- **Competitive set**: Subscription box platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Cratejoy Share of Search**: 51.9%
- **PayWhirl Share of Search**: 3.8%

## Which is more popular in search, Cratejoy or PayWhirl?

- In August 2026, Cratejoy had more branded searches than PayWhirl among subscription box platforms worldwide. Cratejoy was estimated to have 3.6K branded searches compared to PayWhirl’s 260, and held a 51.9% Share of Search versus PayWhirl’s 3.8%.
- Cratejoy was ahead of PayWhirl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cratejoy’s estimated Share of Search among subscription box platforms worldwide moved from 57.8% to 51.9%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 11 months ending August 2026, PayWhirl’s estimated Share of Search among subscription box platforms worldwide moved from 5.2% to 3.8%, and its estimated monthly branded searches moved from 590 to 260.

## How did search popularity change for subscription box platforms worldwide in August 2026?

- In August 2026, PayWhirl lost estimated Share of Search among subscription box platforms worldwide, from 4.6% to 3.8%.
- Estimated monthly branded searches for Cratejoy worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

## Month by month

| Month | Cratejoy estimated searches | Cratejoy Share of Search | Cratejoy rank | PayWhirl estimated searches | PayWhirl Share of Search | PayWhirl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 57.8% | 1 | 590 | 5.2% | 5 |
| Nov 2025 | 9.9K | 68.7% | 1 | 590 | 4.1% | 5 |
| Dec 2025 | 12.1K | 71.6% | 1 | 390 | 2.3% | 5 |
| Jan 2026 | 6.6K | 54.6% | 1 | 390 | 3.2% | 5 |
| Feb 2026 | 5.4K | 52.3% | 1 | 390 | 3.8% | 5 |
| Mar 2026 | 5.4K | 50.3% | 1 | 320 | 3% | 5 |
| Apr 2026 | 4.4K | 52% | 1 | 320 | 3.8% | 5 |
| May 2026 | 4.4K | 53.1% | 1 | 320 | 3.9% | 5 |
| Jun 2026 | 3.6K | 50.1% | 1 | 320 | 4.5% | 5 |
| Jul 2026 | 3.6K | 51.7% | 1 | 320 | 4.6% | 5 |
| Aug 2026 | 3.6K | 51.9% | 1 | 260 | 3.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cratejoy’s and PayWhirl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cratejoy**: Measured on the search term “cratejoy”.
- **PayWhirl**: Measured on the search term “paywhirl”.

- [Cratejoy profile](/demand/global-en/brands/cratejoy)
- [PayWhirl profile](/demand/global-en/brands/paywhirl)
- [All subscription box platforms worldwide](/demand/global-en/categories/subscription-box-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cratejoy or PayWhirl?

In August 2026, Cratejoy had more branded searches than PayWhirl among subscription box platforms worldwide. Cratejoy was estimated to have 3.6K branded searches compared to PayWhirl’s 260, and held a 51.9% Share of Search versus PayWhirl’s 3.8%.

## Cite this page

Brandwave. "Cratejoy vs PayWhirl: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cratejoy-vs-paywhirl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cratejoy-vs-paywhirl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.