---
title: "Crane vs Vicks: Which is more popular by branded search?"
description: "Which is more popular in search, Crane or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Humidifier brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/crane-vs-vicks"
publisher: "Brandwave"
---

# Crane vs Vicks: Which is more popular by branded search?

Which is more popular in search, Crane or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Humidifier brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Crane and Vicks
- **Competitive set**: Humidifier brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Crane Share of Search**: 35.9%
- **Vicks Share of Search**: 0.16%

## Which is more popular in search, Crane or Vicks?

- In August 2026, Crane had more branded searches than Vicks among humidifier brands worldwide. Crane was estimated to have 550K branded searches compared to Vicks’ 2.4K, and held a 35.9% Share of Search versus Vicks’ 0.16%.
- Crane was ahead of Vicks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crane’s estimated Share of Search among humidifier brands worldwide moved from 41.9% to 35.9%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, Vicks’ estimated Share of Search among humidifier brands worldwide moved from 0.27% to 0.16%, and its estimated monthly branded searches moved from 3.6K to 2.4K.

## How did search popularity change for humidifier brands worldwide in August 2026?

- In August 2026, Crane gained estimated Share of Search among humidifier brands worldwide, from 30.1% to 35.9%.
- Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

## Month by month

| Month | Crane estimated searches | Crane Share of Search | Crane rank | Vicks estimated searches | Vicks Share of Search | Vicks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 41.9% | 2 | 3.6K | 0.27% | 5 |
| Nov 2025 | 550K | 40.5% | 2 | 3.6K | 0.26% | 5 |
| Dec 2025 | 550K | 40.2% | 2 | 4.4K | 0.32% | 5 |
| Jan 2026 | 550K | 36.8% | 2 | 4.4K | 0.29% | 5 |
| Feb 2026 | 450K | 36.5% | 2 | 3.6K | 0.29% | 5 |
| Mar 2026 | 550K | 37.7% | 2 | 2.9K | 0.2% | 5 |
| Apr 2026 | 550K | 37.7% | 2 | 2.4K | 0.16% | 5 |
| May 2026 | 550K | 36.7% | 2 | 2.4K | 0.16% | 5 |
| Jun 2026 | 450K | 30.2% | 2 | 2.4K | 0.16% | 5 |
| Jul 2026 | 450K | 30.1% | 2 | 1.9K | 0.13% | 5 |
| Aug 2026 | 550K | 35.9% | 2 | 2.4K | 0.16% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Crane’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Crane**: Measured on the search term “crane”.
- **Vicks**: Measured on the search term “vicks cough”.

- [Crane profile](/demand/global-en/brands/crane)
- [Vicks profile](/demand/global-en/brands/vicks)
- [All humidifier brands worldwide](/demand/global-en/categories/humidifier-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Crane or Vicks?

In August 2026, Crane had more branded searches than Vicks among humidifier brands worldwide. Crane was estimated to have 550K branded searches compared to Vicks’ 2.4K, and held a 35.9% Share of Search versus Vicks’ 0.16%.

## Cite this page

Brandwave. "Crane vs Vicks: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/crane-vs-vicks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crane-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.