--- title: "Craftsman vs Wiss: Which is searched more?" description: "Is Craftsman or Wiss more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Aviation snips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/craftsman-vs-wiss" publisher: "Brandwave" --- # Craftsman vs Wiss: Which is searched more? Is Craftsman or Wiss more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Aviation snips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and Wiss - **Competitive set**: Aviation snips brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 9% - **Wiss Share of Search**: 0.19% ## Is Craftsman or Wiss more popular in search? - In September 2026, Craftsman had more branded searches than Wiss among aviation snips brands worldwide. Craftsman had about 301,000 branded searches, while Wiss had 6,500. Craftsman made up 9% of all aviation snips brand searches we track, and Wiss accounted for 0.19%. - Craftsman was ahead of Wiss in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among aviation snips brands worldwide moved from 6.7% to 9%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, Wiss’ share of searches among aviation snips brands worldwide moved from 0.16% to 0.19%, and its estimated monthly branded searches moved from 6K to 6.5K. ## Top aviation snips brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wiss appeared in all five answers. Craftsman did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Midwest Snips | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Wiss | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Malco | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Klein Tools | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Milwaukee | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Knipex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lenox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bessey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Irwin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about aviation snips brands - Asked ChatGPT "Which aviation snips brand should I buy?": 1. Midwest Snips, 2. Wiss, 3. Malco - Asked ChatGPT "What are the best aviation snips brands?": 1. Midwest Snips, 2. Malco, 3. Wiss, 4. Klein Tools, 5. Milwaukee - Asked ChatGPT "What's the best aviation snips brand for sheet metal cutting?": 1. Midwest Snips, 2. Malco, 3. Wiss, 4. Klein Tools - Searched Google, AI Overview "aviation snips": 1. Klein Tools, 2. Wiss, 3. DeWalt - Searched Google, AI Overview "sheet metal snips": 1. Midwest Snips, 2. Wiss Not named in any answer: Craftsman, Knipex, Lenox, Bessey and Irwin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for aviation snips brands worldwide in September 2026? - In September 2026, Craftsman lost share of searches among aviation snips brands worldwide, from 10.8% to 9%. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Wiss estimated searches | Wiss Share of Search | Wiss rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 6.7% | 3 | 6K | 0.16% | 10 | | Nov 2025 | 246K | 6.3% | 3 | 6K | 0.15% | 9 | | Dec 2025 | 301K | 7.5% | 3 | 6.5K | 0.16% | 8 | | Jan 2026 | 301K | 9% | 3 | 5.8K | 0.17% | 8 | | Feb 2026 | 368K | 11% | 3 | 6K | 0.18% | 8 | | Mar 2026 | 450K | 13% | 3 | 7.3K | 0.21% | 8 | | Apr 2026 | 368K | 11% | 3 | 6K | 0.18% | 8 | | May 2026 | 368K | 11% | 3 | 9K | 0.27% | 8 | | Jun 2026 | 368K | 11% | 3 | 12.3K | 0.37% | 7 | | Jul 2026 | 368K | 11.5% | 3 | 6K | 0.19% | 8 | | Aug 2026 | 368K | 10.8% | 3 | 6.5K | 0.19% | 9 | | Sep 2026 | 301K | 9% | 3 | 6.5K | 0.19% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and Wiss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman”. - **Wiss**: Measured on the search terms “wiss scissors” and “wiss snips”, summed into one figure. - [Craftsman profile](/demand/global-en/brands/craftsman) - [Wiss profile](/demand/global-en/brands/wiss) - [All aviation snips brands worldwide](/demand/global-en/categories/aviation-snips-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or Wiss more popular in search? In September 2026, Craftsman had more branded searches than Wiss among aviation snips brands worldwide. Craftsman had about 301,000 branded searches, while Wiss had 6,500. Craftsman made up 9% of all aviation snips brand searches we track, and Wiss accounted for 0.19%. ## Cite this page Brandwave. "Craftsman vs Wiss: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/craftsman-vs-wiss This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/craftsman-vs-wiss. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.