--- title: "Craftsman vs Record: Which is searched more?" description: "Is Craftsman or Record more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bench vise brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/craftsman-vs-record" publisher: "Brandwave" --- # Craftsman vs Record: Which is searched more? Is Craftsman or Record more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bench vise brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and Record - **Competitive set**: Bench vise brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 7.5% - **Record Share of Search**: 13.2% ## Is Craftsman or Record more popular in search? - In September 2026, Record had more branded searches than Craftsman among bench vise brands worldwide. Record had about 1,590 branded searches, while Craftsman had 910. Record made up 13.2% of all bench vise brand searches we track, and Craftsman accounted for 7.5%. - Record was ahead of Craftsman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among bench vise brands worldwide moved from 7.7% to 7.5%, and its estimated monthly branded searches moved from 1.1K to 910. - Across the 12 months ending September 2026, Record’s share of searches among bench vise brands worldwide moved from 14% to 13.2%, and its estimated monthly branded searches moved from 2K to 1.6K. ## Top bench vise brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Craftsman nor Record showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wilton | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Yost | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HEUER | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bessey | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | RIDGID | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Irwin | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Record | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bench vise brands - Asked ChatGPT "Which bench vise brand should I buy?": 1. Wilton, 2. Yost, 3. Bessey, 4. Irwin - Asked ChatGPT "What are the best bench vise brands?": 1. Wilton, 2. HEUER, 3. Yost, 4. RIDGID, 5. Bessey - Asked ChatGPT "What's the best bench vise brand for metalworking bench?": 1. Wilton, 2. Yost, 3. HEUER - Searched Google, AI Overview "best bench vise": 1. Wilton - Searched Google, AI Overview "heavy duty bench vise": 1. Bessey, 2. Yost Not named in any answer: Record and Craftsman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bench vise brands worldwide in September 2026? - In September 2026, Craftsman lost share of searches among bench vise brands worldwide, from 9.5% to 7.5%. - Record’s share of searches among bench vise brands worldwide has gained ground for 3 months in a row, from 10.8% to 13.2% in September 2026. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Record estimated searches | Record Share of Search | Record rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 7.7% | 3 | 2K | 14% | 2 | | Nov 2025 | 1.2K | 8.3% | 3 | 2K | 14% | 2 | | Dec 2025 | 980 | 6.9% | 5 | 1.6K | 11.2% | 2 | | Jan 2026 | 1K | 7.3% | 4 | 1.5K | 10.4% | 2 | | Feb 2026 | 740 | 6.2% | 5 | 1.6K | 13.3% | 2 | | Mar 2026 | 1.1K | 7.9% | 3 | 1.5K | 10.6% | 2 | | Apr 2026 | 1.1K | 7% | 3 | 1.6K | 10.1% | 2 | | May 2026 | 1.1K | 8.1% | 3 | 1.6K | 11.5% | 2 | | Jun 2026 | 1.1K | 9.4% | 3 | 1.3K | 10.8% | 2 | | Jul 2026 | 870 | 7.7% | 3 | 1.4K | 12% | 2 | | Aug 2026 | 1.2K | 9.5% | 3 | 1.6K | 12.8% | 2 | | Sep 2026 | 910 | 7.5% | 3 | 1.6K | 13.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and Record’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search terms “craftsman bench vise” and “craftsman vise”, summed into one figure. - **Record**: Measured on the search terms “record vice” and “record vise”, summed into one figure. - [Craftsman profile](/demand/global-en/brands/craftsman) - [Record profile](/demand/global-en/brands/record) - [All bench vise brands worldwide](/demand/global-en/categories/bench-vise-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or Record more popular in search? In September 2026, Record had more branded searches than Craftsman among bench vise brands worldwide. Record had about 1,590 branded searches, while Craftsman had 910. Record made up 13.2% of all bench vise brand searches we track, and Craftsman accounted for 7.5%. ## Cite this page Brandwave. "Craftsman vs Record: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/craftsman-vs-record This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/craftsman-vs-record. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.