--- title: "Craftsman vs OTC: Which is searched more?" description: "Is Craftsman or OTC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gear puller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/craftsman-vs-otc-tools" publisher: "Brandwave" --- # Craftsman vs OTC: Which is searched more? Is Craftsman or OTC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gear puller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and OTC - **Competitive set**: Gear puller brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 44.6% - **OTC Share of Search**: 0.57% ## Is Craftsman or OTC more popular in search? - In September 2026, Craftsman had more branded searches than OTC among gear puller brands worldwide. Craftsman had about 301,000 branded searches, while OTC had 3,860. Craftsman made up 44.6% of all gear puller brand searches we track, and OTC accounted for 0.57%. - Craftsman was ahead of OTC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among gear puller brands worldwide moved from 39.7% to 44.6%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, OTC’s share of searches among gear puller brands worldwide moved from 0.76% to 0.57%, and its estimated monthly branded searches moved from 4.7K to 3.9K. ## Top gear puller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OTC was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Craftsman did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OTC | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | KUKKO | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | GearWrench | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Snap-on | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Proto | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gear puller brands - Asked ChatGPT "Which gear puller brand should I buy?": 1. OTC, 2. KUKKO, 3. Snap-on - Asked ChatGPT "What are the best gear puller brands?": 1. OTC, 2. GearWrench, 3. KUKKO, 4. Proto - Asked ChatGPT "What's the best gear puller brand for a repair shop?": 1. OTC, 2. KUKKO, 3. Snap-on - Searched Google, AI Overview "gear puller tools": named none of the brands we track - Searched Google, AI Overview "heavy duty gear puller": 1. OTC Not named in any answer: Craftsman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for gear puller brands worldwide in September 2026? - In September 2026, Craftsman lost share of searches among gear puller brands worldwide, from 49.8% to 44.6%. - Estimated monthly branded searches for OTC worldwide fell 18.2% over 12 measured months, from 4.7K to 3.9K in September 2026. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | OTC estimated searches | OTC Share of Search | OTC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 39.7% | 2 | 4.7K | 0.76% | 6 | | Nov 2025 | 246K | 35.3% | 2 | 4.7K | 0.68% | 6 | | Dec 2025 | 301K | 44% | 1 | 3.9K | 0.56% | 6 | | Jan 2026 | 301K | 43.9% | 1 | 4.7K | 0.69% | 6 | | Feb 2026 | 368K | 49.5% | 1 | 6.9K | 0.93% | 6 | | Mar 2026 | 450K | 54.4% | 1 | 4.8K | 0.58% | 6 | | Apr 2026 | 368K | 49.6% | 1 | 4.8K | 0.65% | 6 | | May 2026 | 368K | 49.7% | 1 | 3.9K | 0.53% | 6 | | Jun 2026 | 368K | 53.8% | 1 | 3.9K | 0.56% | 6 | | Jul 2026 | 368K | 54.5% | 1 | 3.9K | 0.57% | 6 | | Aug 2026 | 368K | 49.8% | 1 | 4.7K | 0.63% | 6 | | Sep 2026 | 301K | 44.6% | 1 | 3.9K | 0.57% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and OTC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman”. - **OTC**: Measured on the search terms “otc puller” and “otc tools”, summed into one figure. - [Craftsman profile](/demand/global-en/brands/craftsman) - [OTC profile](/demand/global-en/brands/otc-tools) - [All gear puller brands worldwide](/demand/global-en/categories/gear-puller-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or OTC more popular in search? In September 2026, Craftsman had more branded searches than OTC among gear puller brands worldwide. Craftsman had about 301,000 branded searches, while OTC had 3,860. Craftsman made up 44.6% of all gear puller brand searches we track, and OTC accounted for 0.57%. ## Cite this page Brandwave. "Craftsman vs OTC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/craftsman-vs-otc-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/craftsman-vs-otc-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.