--- title: "Craftsman vs Lie-Nielsen: Which is searched more?" description: "Is Craftsman or Lie-Nielsen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand planer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/craftsman-vs-lie-nielsen" publisher: "Brandwave" --- # Craftsman vs Lie-Nielsen: Which is searched more? Is Craftsman or Lie-Nielsen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand planer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and Lie-Nielsen - **Competitive set**: Hand planer brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 13.8% - **Lie-Nielsen Share of Search**: 0.56% ## Is Craftsman or Lie-Nielsen more popular in search? - In September 2026, Craftsman had more branded searches than Lie-Nielsen among hand planer brands worldwide. Craftsman had about 301,000 branded searches, while Lie-Nielsen had 12,100. Craftsman made up 13.8% of all hand planer brand searches we track, and Lie-Nielsen accounted for 0.56%. - Craftsman was ahead of Lie-Nielsen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among hand planer brands worldwide moved from 9.6% to 13.8%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, Lie-Nielsen’s share of searches among hand planer brands worldwide moved from 0.58% to 0.56%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top hand planer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lie-Nielsen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lie-Nielsen | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Veritas | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Stanley | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | WoodRiver | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ryobi | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Triton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hand planer brands - Asked ChatGPT "Which hand planer brand should I buy?": 1. Makita, 2. Bosch, 3. Lie-Nielsen, 4. Veritas, 5. Stanley - Asked ChatGPT "What are the best hand planer brands?": 1. Lie-Nielsen, 2. Veritas, 3. Stanley, 4. WoodRiver, 5. Bosch, 6. Makita - Asked ChatGPT "What's the best hand planer brand for woodworking projects?": 1. Lie-Nielsen, 2. Veritas, 3. Stanley, 4. WoodRiver - Searched Google, AI Overview "hand planer for woodworking": 1. Ryobi - Searched Google, AI Overview "electric hand planer": 1. Bosch, 2. Ryobi, 3. Makita Not named in any answer: Craftsman, Festool and Triton. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hand planer brands worldwide in September 2026? - In September 2026, Craftsman lost share of searches among hand planer brands worldwide, from 16.4% to 13.8%. - Estimated monthly branded searches for Lie-Nielsen worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Lie-Nielsen estimated searches | Lie-Nielsen Share of Search | Lie-Nielsen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 9.6% | 4 | 14.8K | 0.58% | 5 | | Nov 2025 | 246K | 8.7% | 4 | 14.8K | 0.52% | 5 | | Dec 2025 | 301K | 12.3% | 3 | 18.1K | 0.74% | 5 | | Jan 2026 | 301K | 13.8% | 3 | 14.8K | 0.68% | 5 | | Feb 2026 | 368K | 17.4% | 3 | 14.8K | 0.7% | 5 | | Mar 2026 | 450K | 16.9% | 3 | 14.8K | 0.56% | 5 | | Apr 2026 | 368K | 15.7% | 3 | 12.1K | 0.52% | 5 | | May 2026 | 368K | 15.3% | 3 | 12.1K | 0.5% | 5 | | Jun 2026 | 368K | 15% | 3 | 12.1K | 0.49% | 5 | | Jul 2026 | 368K | 17.7% | 3 | 12.1K | 0.58% | 5 | | Aug 2026 | 368K | 16.4% | 3 | 12.1K | 0.54% | 5 | | Sep 2026 | 301K | 13.8% | 3 | 12.1K | 0.56% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and Lie-Nielsen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman”. - **Lie-Nielsen**: Measured on the search term “lie nielsen”. - [Craftsman profile](/demand/global-en/brands/craftsman) - [Lie-Nielsen profile](/demand/global-en/brands/lie-nielsen) - [All hand planer brands worldwide](/demand/global-en/categories/hand-planer-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or Lie-Nielsen more popular in search? In September 2026, Craftsman had more branded searches than Lie-Nielsen among hand planer brands worldwide. Craftsman had about 301,000 branded searches, while Lie-Nielsen had 12,100. Craftsman made up 13.8% of all hand planer brand searches we track, and Lie-Nielsen accounted for 0.56%. ## Cite this page Brandwave. "Craftsman vs Lie-Nielsen: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/craftsman-vs-lie-nielsen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/craftsman-vs-lie-nielsen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.