---
title: "Craftsman vs Kreg: Which is searched more?"
description: "Is Craftsman or Kreg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Router table brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/craftsman-vs-kreg"
publisher: "Brandwave"
---

# Craftsman vs Kreg: Which is searched more?

Is Craftsman or Kreg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Router table brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Craftsman and Kreg
- **Competitive set**: Router table brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Craftsman Share of Search**: 18%
- **Kreg Share of Search**: 1.3%

## Is Craftsman or Kreg more popular in search?

- In September 2026, Craftsman had more branded searches than Kreg among router table brands worldwide. Craftsman had about 301,000 branded searches, while Kreg had 22,200. Craftsman made up 18% of all router table brand searches we track, and Kreg accounted for 1.3%.
- Craftsman was ahead of Kreg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among router table brands worldwide moved from 13.9% to 18%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Kreg’s share of searches among router table brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

## How did search popularity change for router table brands worldwide in September 2026?

- In September 2026, Freud overtook Craftsman to rank 2nd among router table brands worldwide, with 22% of the searches.
- In September 2026, Craftsman lost share of searches among router table brands worldwide, from 22.6% to 18%.
- Estimated monthly branded searches for Kreg worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Month by month

| Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Kreg estimated searches | Kreg Share of Search | Kreg rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 13.9% | 4 | 27.1K | 1.5% | 6 |
| Nov 2025 | 246K | 12.8% | 4 | 27.1K | 1.4% | 6 |
| Dec 2025 | 301K | 16.3% | 3 | 22.2K | 1.2% | 6 |
| Jan 2026 | 301K | 16.9% | 3 | 22.2K | 1.2% | 6 |
| Feb 2026 | 368K | 21.1% | 2 | 22.2K | 1.3% | 6 |
| Mar 2026 | 450K | 22.8% | 2 | 22.2K | 1.1% | 6 |
| Apr 2026 | 368K | 20.1% | 3 | 22.2K | 1.2% | 6 |
| May 2026 | 368K | 20.1% | 3 | 27.1K | 1.5% | 6 |
| Jun 2026 | 368K | 21.2% | 2 | 18.1K | 1% | 6 |
| Jul 2026 | 368K | 24.6% | 2 | 18.1K | 1.2% | 6 |
| Aug 2026 | 368K | 22.6% | 2 | 18.1K | 1.1% | 6 |
| Sep 2026 | 301K | 18% | 3 | 22.2K | 1.3% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and Kreg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Craftsman**: Measured on the search term “craftsman”.
- **Kreg**: Measured on the search term “kreg”.

- [Craftsman profile](/demand/global-en/brands/craftsman)
- [Kreg profile](/demand/global-en/brands/kreg)
- [All router table brands worldwide](/demand/global-en/categories/router-table-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Craftsman or Kreg more popular in search?

In September 2026, Craftsman had more branded searches than Kreg among router table brands worldwide. Craftsman had about 301,000 branded searches, while Kreg had 22,200. Craftsman made up 18% of all router table brand searches we track, and Kreg accounted for 1.3%.

## Cite this page

Brandwave. "Craftsman vs Kreg: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/craftsman-vs-kreg

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/craftsman-vs-kreg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.