---
title: "Craftsman vs Kennedy: Which is searched more?"
description: "Which is more popular in search, Craftsman or Kennedy? Compare estimated monthly branded-search demand and Share of Search inside the Rolling tool box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/craftsman-vs-kennedy"
publisher: "Brandwave"
---

# Craftsman vs Kennedy: Which is searched more?

Which is more popular in search, Craftsman or Kennedy? Compare estimated monthly branded-search demand and Share of Search inside the Rolling tool box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Craftsman and Kennedy
- **Competitive set**: Rolling tool box brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Craftsman Share of Search**: 10.3%
- **Kennedy Share of Search**: 0.05%

## Which is more popular in search, Craftsman or Kennedy?

- In September 2026, Craftsman had more branded searches than Kennedy among rolling tool box brands worldwide. Craftsman was estimated to have 301K branded searches compared to Kennedy’s 1.6K, and held a 10.3% Share of Search versus Kennedy’s 0.05%.
- Craftsman was ahead of Kennedy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among rolling tool box brands worldwide moved from 7.5% to 10.3%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Kennedy’s estimated Share of Search among rolling tool box brands worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

## How did search popularity change for rolling tool box brands worldwide in September 2026?

- In September 2026, Craftsman lost estimated Share of Search among rolling tool box brands worldwide, from 12.3% to 10.3%.
- Estimated monthly branded searches for Kennedy worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

## Month by month

| Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Kennedy estimated searches | Kennedy Share of Search | Kennedy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 7.5% | 3 | 1.9K | 0.06% | 7 |
| Nov 2025 | 246K | 7.1% | 3 | 1.9K | 0.06% | 7 |
| Dec 2025 | 301K | 8.6% | 3 | 1.3K | 0.04% | 7 |
| Jan 2026 | 301K | 10.3% | 3 | 1.6K | 0.05% | 7 |
| Feb 2026 | 368K | 12.4% | 3 | 1.6K | 0.05% | 7 |
| Mar 2026 | 450K | 14.6% | 3 | 1.6K | 0.05% | 7 |
| Apr 2026 | 368K | 12.3% | 3 | 1.6K | 0.05% | 7 |
| May 2026 | 368K | 12.3% | 3 | 1.6K | 0.05% | 7 |
| Jun 2026 | 368K | 12.4% | 3 | 1.3K | 0.04% | 7 |
| Jul 2026 | 368K | 12.9% | 3 | 1.6K | 0.06% | 7 |
| Aug 2026 | 368K | 12.3% | 3 | 1.6K | 0.05% | 7 |
| Sep 2026 | 301K | 10.3% | 3 | 1.6K | 0.05% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and Kennedy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Craftsman**: Measured on the search term “craftsman”.
- **Kennedy**: Measured on the search term “kennedy tools”.

- [Craftsman profile](/demand/global-en/brands/craftsman)
- [Kennedy profile](/demand/global-en/brands/kennedy)
- [All rolling tool box brands worldwide](/demand/global-en/categories/rolling-tool-box-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Craftsman or Kennedy?

In September 2026, Craftsman had more branded searches than Kennedy among rolling tool box brands worldwide. Craftsman was estimated to have 301K branded searches compared to Kennedy’s 1.6K, and held a 10.3% Share of Search versus Kennedy’s 0.05%.

## Cite this page

Brandwave. "Craftsman vs Kennedy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/craftsman-vs-kennedy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/craftsman-vs-kennedy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.