--- title: "Craftsman vs Kaeser: Which is searched more?" description: "Is Craftsman or Kaeser more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air compressor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/craftsman-vs-kaeser" publisher: "Brandwave" --- # Craftsman vs Kaeser: Which is searched more? Is Craftsman or Kaeser more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air compressor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and Kaeser - **Competitive set**: Air compressor brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 0.5% - **Kaeser Share of Search**: 11.7% ## Is Craftsman or Kaeser more popular in search? - In September 2026, Kaeser had more branded searches than Craftsman among air compressor brands worldwide. Kaeser had about 20,500 branded searches, while Craftsman had 880. Kaeser made up 11.7% of all air compressor brand searches we track, and Craftsman accounted for 0.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Craftsman took it in June 2026, Kaeser took it in July 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among air compressor brands worldwide moved from 0.51% to 0.5%, and its estimated monthly branded searches moved from 1K to 880. - Across the 12 months ending September 2026, Kaeser’s share of searches among air compressor brands worldwide moved from 10.8% to 11.7%, and its estimated monthly branded searches moved from 21K to 20.5K. ## Top air compressor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Craftsman and Kaeser were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | California Air Tools | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ingersoll Rand | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | DeWalt | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Quincy | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Campbell Hausfeld | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Atlas Copco | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kaeser | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Craftsman | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Ryobi | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Sullair | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ABAC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gardner Denver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CompAir | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kincrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air compressor brands - Asked ChatGPT "Which air compressor brand should I buy?": 1. DeWalt, 2. California Air Tools, 3. Makita, 4. Ingersoll Rand - Asked ChatGPT "What are the best air compressor brands?": 1. California Air Tools, 2. Ingersoll Rand, 3. Makita, 4. DeWalt, 5. Campbell Hausfeld, 6. Atlas Copco, 7. Quincy, 8. Kaeser, 9. Craftsman - Asked ChatGPT "What's the best air compressor brand for a workshop?": 1. Ingersoll Rand, 2. Quincy, 3. California Air Tools, 4. Campbell Hausfeld, 5. DeWalt - Searched Google, AI Overview "portable air compressor": 1. Ryobi - Searched Google, AI Overview "quiet air compressor": 1. California Air Tools Not named in any answer: Sullair, ABAC, Gardner Denver, CompAir and Kincrome. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for air compressor brands worldwide in September 2026? - In September 2026, Kaeser rose from 3rd to 2nd among air compressor brands worldwide. - Estimated monthly branded searches for Craftsman worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Kaeser estimated searches | Kaeser Share of Search | Kaeser rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 0.51% | 14 | 21K | 10.8% | 3 | | Nov 2025 | 1K | 0.52% | 14 | 17.2K | 9% | 5 | | Dec 2025 | 1K | 0.54% | 14 | 17.7K | 9.5% | 4 | | Jan 2026 | 1.6K | 0.85% | 13 | 21K | 11.1% | 3 | | Feb 2026 | 720 | 0.43% | 14 | 21K | 12.6% | 2 | | Mar 2026 | 880 | 0.46% | 14 | 21K | 11.1% | 3 | | Apr 2026 | 880 | 0.52% | 14 | 21K | 12.4% | 2 | | May 2026 | 18.1K | 9.6% | 3 | 20.5K | 10.8% | 2 | | Jun 2026 | 40.5K | 19% | 2 | 21K | 9.9% | 3 | | Jul 2026 | 880 | 0.51% | 14 | 20.5K | 11.8% | 2 | | Aug 2026 | 880 | 0.5% | 14 | 20.5K | 11.5% | 3 | | Sep 2026 | 880 | 0.5% | 14 | 20.5K | 11.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and Kaeser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman pancake compressor”. - **Kaeser**: Measured on the search terms “kaeser air compressor” and “kaeser compressor”, summed into one figure. - [Craftsman profile](/demand/global-en/brands/craftsman) - [Kaeser profile](/demand/global-en/brands/kaeser) - [All air compressor brands worldwide](/demand/global-en/categories/air-compressor-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or Kaeser more popular in search? In September 2026, Kaeser had more branded searches than Craftsman among air compressor brands worldwide. Kaeser had about 20,500 branded searches, while Craftsman had 880. Kaeser made up 11.7% of all air compressor brand searches we track, and Craftsman accounted for 0.5%. ## Cite this page Brandwave. "Craftsman vs Kaeser: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/craftsman-vs-kaeser This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/craftsman-vs-kaeser. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.