---
title: "Craftsman vs Hardinge: Which is searched more?"
description: "Is Craftsman or Hardinge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal lathe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/craftsman-vs-hardinge"
publisher: "Brandwave"
---

# Craftsman vs Hardinge: Which is searched more?

Is Craftsman or Hardinge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal lathe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Craftsman and Hardinge
- **Competitive set**: Metal lathe brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Craftsman Share of Search**: 71.9%
- **Hardinge Share of Search**: 1.4%

## Is Craftsman or Hardinge more popular in search?

- In September 2026, Craftsman had more branded searches than Hardinge among metal lathe brands worldwide. Craftsman had about 301,000 branded searches, while Hardinge had 5,700. Craftsman made up 71.9% of all metal lathe brand searches we track, and Hardinge accounted for 1.4%.
- Craftsman was ahead of Hardinge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among metal lathe brands worldwide moved from 67.1% to 71.9%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Hardinge’s share of searches among metal lathe brands worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches held steady at 5.7K.

## How did search popularity change for metal lathe brands worldwide in September 2026?

- In September 2026, Craftsman lost share of searches among metal lathe brands worldwide, from 75.4% to 71.9%.
- In September 2026, Hardinge rose from 7th to 6th among metal lathe brands worldwide.

## Month by month

| Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Hardinge estimated searches | Hardinge Share of Search | Hardinge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 67.1% | 1 | 5.7K | 1.6% | 7 |
| Nov 2025 | 246K | 66.8% | 1 | 5.7K | 1.5% | 7 |
| Dec 2025 | 301K | 71.3% | 1 | 4.9K | 1.2% | 7 |
| Jan 2026 | 301K | 69.9% | 1 | 5.7K | 1.3% | 7 |
| Feb 2026 | 368K | 77.3% | 1 | 5.7K | 1.2% | 7 |
| Mar 2026 | 450K | 78.1% | 1 | 5.7K | 0.99% | 7 |
| Apr 2026 | 368K | 75.4% | 1 | 5.7K | 1.2% | 7 |
| May 2026 | 368K | 72.4% | 1 | 5.2K | 1% | 7 |
| Jun 2026 | 368K | 77.1% | 1 | 4.9K | 1% | 7 |
| Jul 2026 | 368K | 78.1% | 1 | 4.6K | 0.98% | 7 |
| Aug 2026 | 368K | 75.4% | 1 | 4.9K | 1% | 7 |
| Sep 2026 | 301K | 71.9% | 1 | 5.7K | 1.4% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and Hardinge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Craftsman**: Measured on the search term “craftsman”.
- **Hardinge**: Measured on the search terms “hardinge” and “hardinge lathe”, summed into one figure.

- [Craftsman profile](/demand/global-en/brands/craftsman)
- [Hardinge profile](/demand/global-en/brands/hardinge)
- [All metal lathe brands worldwide](/demand/global-en/categories/metal-lathe-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Craftsman or Hardinge more popular in search?

In September 2026, Craftsman had more branded searches than Hardinge among metal lathe brands worldwide. Craftsman had about 301,000 branded searches, while Hardinge had 5,700. Craftsman made up 71.9% of all metal lathe brand searches we track, and Hardinge accounted for 1.4%.

## Cite this page

Brandwave. "Craftsman vs Hardinge: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/craftsman-vs-hardinge

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/craftsman-vs-hardinge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.