--- title: "Craftsman vs General Tools: Which is searched more?" description: "Is Craftsman or General Tools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tap wrench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/craftsman-vs-general-tools" publisher: "Brandwave" --- # Craftsman vs General Tools: Which is searched more? Is Craftsman or General Tools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tap wrench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and General Tools - **Competitive set**: Tap wrench brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 78.7% - **General Tools Share of Search**: 1.4% ## Is Craftsman or General Tools more popular in search? - In September 2026, Craftsman had more branded searches than General Tools among tap wrench brands worldwide. Craftsman had about 301,000 branded searches, while General Tools had 5,400. Craftsman made up 78.7% of all tap wrench brand searches we track, and General Tools accounted for 1.4%. - Craftsman was ahead of General Tools in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among tap wrench brands worldwide moved from 73.5% to 78.7%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, General Tools’ share of searches among tap wrench brands worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches held steady at 5.4K. ## Top tap wrench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, General Tools was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Craftsman did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Starrett | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Irwin | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | GearWrench | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | General Tools | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Draper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tap wrench brands - Asked ChatGPT "Which tap wrench brand should I buy?": 1. Starrett, 2. Irwin, 3. GearWrench - Asked ChatGPT "What are the best tap wrench brands?": 1. Starrett, 2. Irwin, 3. GearWrench, 4. General Tools - Asked ChatGPT "What's the best tap wrench brand for thread repair?": 1. Starrett, 2. Irwin, 3. General Tools - Searched Google, AI Overview "tap wrench set": 1. GearWrench - Searched Google, AI Overview "ratchet tap wrench": 1. General Tools Not named in any answer: Craftsman and Draper. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tap wrench brands worldwide in September 2026? - In September 2026, Craftsman lost share of searches among tap wrench brands worldwide, from 81.9% to 78.7%. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | General Tools estimated searches | General Tools Share of Search | General Tools rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 73.5% | 1 | 5.4K | 1.6% | 5 | | Nov 2025 | 246K | 72.7% | 1 | 4.4K | 1.3% | 5 | | Dec 2025 | 301K | 76.5% | 1 | 4.4K | 1.1% | 5 | | Jan 2026 | 301K | 76.5% | 1 | 4.4K | 1.1% | 5 | | Feb 2026 | 368K | 81.9% | 1 | 4.4K | 0.98% | 5 | | Mar 2026 | 450K | 84.7% | 1 | 4.4K | 0.83% | 5 | | Apr 2026 | 368K | 81.9% | 1 | 4.4K | 0.98% | 5 | | May 2026 | 368K | 81.7% | 1 | 5.4K | 1.2% | 4 | | Jun 2026 | 368K | 82% | 1 | 4.4K | 0.98% | 4 | | Jul 2026 | 368K | 83.7% | 1 | 4.4K | 1% | 4 | | Aug 2026 | 368K | 81.9% | 1 | 5.4K | 1.2% | 4 | | Sep 2026 | 301K | 78.7% | 1 | 5.4K | 1.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and General Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman”. - **General Tools**: Measured on the search term “general tools”. - [Craftsman profile](/demand/global-en/brands/craftsman) - [General Tools profile](/demand/global-en/brands/general-tools) - [All tap wrench brands worldwide](/demand/global-en/categories/tap-wrench-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or General Tools more popular in search? In September 2026, Craftsman had more branded searches than General Tools among tap wrench brands worldwide. Craftsman had about 301,000 branded searches, while General Tools had 5,400. Craftsman made up 78.7% of all tap wrench brand searches we track, and General Tools accounted for 1.4%. ## Cite this page Brandwave. "Craftsman vs General Tools: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/craftsman-vs-general-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/craftsman-vs-general-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.