---
title: "Craftsman vs Freud: Which is searched more?"
description: "Which is more popular in search, Craftsman or Freud? Compare estimated monthly branded-search demand and Share of Search inside the Router table brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/craftsman-vs-freud"
publisher: "Brandwave"
---

# Craftsman vs Freud: Which is searched more?

Which is more popular in search, Craftsman or Freud? Compare estimated monthly branded-search demand and Share of Search inside the Router table brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Craftsman and Freud
- **Competitive set**: Router table brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Craftsman Share of Search**: 18.4%
- **Freud Share of Search**: 22.5%

## Which is more popular in search, Craftsman or Freud?

- In September 2026, Freud had more branded searches than Craftsman among router table brands worldwide. Freud was estimated to have 368K branded searches compared to Craftsman’s 301K, and held a 22.5% Share of Search versus Craftsman’s 18.4%.
- The lead changed hands 2 times in the 12 months ending September 2026: Craftsman took it in July 2026, Freud took it in September 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among router table brands worldwide moved from 14.3% to 18.4%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Freud’s estimated Share of Search among router table brands worldwide moved from 26.2% to 22.5%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for router table brands worldwide in September 2026?

- In September 2026, Freud overtook Craftsman to rank 2nd among router table brands worldwide, with 22.5% estimated Share of Search.
- In September 2026, Craftsman lost estimated Share of Search among router table brands worldwide, from 23.1% to 18.4%.

## Month by month

| Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Freud estimated searches | Freud Share of Search | Freud rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 14.3% | 4 | 450K | 26.2% | 2 |
| Nov 2025 | 246K | 13.2% | 4 | 450K | 24.1% | 2 |
| Dec 2025 | 301K | 16.8% | 3 | 368K | 20.5% | 2 |
| Jan 2026 | 301K | 17.4% | 3 | 450K | 26.1% | 2 |
| Feb 2026 | 368K | 21.6% | 2 | 368K | 21.6% | 3 |
| Mar 2026 | 450K | 23.3% | 2 | 450K | 23.3% | 3 |
| Apr 2026 | 368K | 20.6% | 3 | 450K | 25.1% | 2 |
| May 2026 | 368K | 20.6% | 3 | 450K | 25.2% | 2 |
| Jun 2026 | 368K | 21.7% | 2 | 368K | 21.7% | 3 |
| Jul 2026 | 368K | 25.2% | 2 | 301K | 20.6% | 3 |
| Aug 2026 | 368K | 23.1% | 2 | 301K | 18.9% | 3 |
| Sep 2026 | 301K | 18.4% | 3 | 368K | 22.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and Freud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Craftsman**: Measured on the search term “craftsman”.
- **Freud**: Measured on the search term “freud”.

- [Craftsman profile](/demand/global-en/brands/craftsman)
- [Freud profile](/demand/global-en/brands/freud)
- [All router table brands worldwide](/demand/global-en/categories/router-table-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Craftsman or Freud?

In September 2026, Freud had more branded searches than Craftsman among router table brands worldwide. Freud was estimated to have 368K branded searches compared to Craftsman’s 301K, and held a 22.5% Share of Search versus Craftsman’s 18.4%.

## Cite this page

Brandwave. "Craftsman vs Freud: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/craftsman-vs-freud

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/craftsman-vs-freud. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.