---
title: "Craftsman vs Franklin: Which is more popular by branded search?"
description: "Which is more popular in search, Craftsman or Franklin? Compare estimated monthly branded-search demand and Share of Search inside the Stud finder brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/craftsman-vs-franklin"
publisher: "Brandwave"
---

# Craftsman vs Franklin: Which is more popular by branded search?

Which is more popular in search, Craftsman or Franklin? Compare estimated monthly branded-search demand and Share of Search inside the Stud finder brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Craftsman and Franklin
- **Competitive set**: Stud finder brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Craftsman Share of Search**: 52.9%
- **Franklin Share of Search**: 1.4%

## Which is more popular in search, Craftsman or Franklin?

- In August 2026, Craftsman had more branded searches than Franklin among stud finder brands worldwide. Craftsman was estimated to have 368K branded searches compared to Franklin’s 9.9K, and held a 52.9% Share of Search versus Franklin’s 1.4%.
- Craftsman was ahead of Franklin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Craftsman’s estimated Share of Search among stud finder brands worldwide moved from 43% to 52.9%, and its estimated monthly branded searches moved from 246K to 368K.
- Across the 11 months ending August 2026, Franklin’s estimated Share of Search among stud finder brands worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

## How did search popularity change for stud finder brands worldwide in August 2026?

- In August 2026, Craftsman lost estimated Share of Search among stud finder brands worldwide, from 56% to 52.9%.
- Estimated monthly branded searches for Franklin worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

## Month by month

| Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Franklin estimated searches | Franklin Share of Search | Franklin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 43% | 1 | 8.1K | 1.4% | 4 |
| Nov 2025 | 246K | 45.7% | 1 | 9.9K | 1.8% | 4 |
| Dec 2025 | 301K | 48.7% | 1 | 9.9K | 1.6% | 4 |
| Jan 2026 | 301K | 50.3% | 1 | 14.8K | 2.5% | 4 |
| Feb 2026 | 368K | 58.6% | 1 | 8.1K | 1.3% | 4 |
| Mar 2026 | 450K | 60.6% | 1 | 9.9K | 1.3% | 4 |
| Apr 2026 | 368K | 55.7% | 1 | 9.9K | 1.5% | 4 |
| May 2026 | 368K | 55.8% | 1 | 9.9K | 1.5% | 4 |
| Jun 2026 | 368K | 56% | 1 | 8.1K | 1.2% | 4 |
| Jul 2026 | 368K | 56% | 1 | 8.1K | 1.2% | 4 |
| Aug 2026 | 368K | 52.9% | 1 | 9.9K | 1.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and Franklin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Craftsman**: Measured on the search term “craftsman”.
- **Franklin**: Measured on the search term “franklin pickleball”.

- [Craftsman profile](/demand/global-en/brands/craftsman)
- [Franklin profile](/demand/global-en/brands/franklin)
- [All stud finder brands worldwide](/demand/global-en/categories/stud-finder-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Craftsman or Franklin?

In August 2026, Craftsman had more branded searches than Franklin among stud finder brands worldwide. Craftsman was estimated to have 368K branded searches compared to Franklin’s 9.9K, and held a 52.9% Share of Search versus Franklin’s 1.4%.

## Cite this page

Brandwave. "Craftsman vs Franklin: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/craftsman-vs-franklin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/craftsman-vs-franklin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.