--- title: "Craftsman vs ESCO: Which is searched more?" description: "Is Craftsman or ESCO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jack stands brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/craftsman-vs-esco-tools" publisher: "Brandwave" --- # Craftsman vs ESCO: Which is searched more? Is Craftsman or ESCO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jack stands brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and ESCO - **Competitive set**: Jack stands brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 66.5% - **ESCO Share of Search**: 0.42% ## Is Craftsman or ESCO more popular in search? - In September 2026, Craftsman had more branded searches than ESCO among jack stands brands worldwide. Craftsman had about 301,000 branded searches, while ESCO had 1,900. Craftsman made up 66.5% of all jack stands brand searches we track, and ESCO accounted for 0.42%. - Craftsman was ahead of ESCO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among jack stands brands worldwide moved from 64.8% to 66.5%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, ESCO’s share of searches among jack stands brands worldwide moved from 0.63% to 0.42%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top jack stands brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ESCO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ESCO | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Hein-Werner | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Big Red | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Husky | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jack stands brands - Asked ChatGPT "Which jack stands brand should I buy?": 1. ESCO, 2. Big Red - Asked ChatGPT "What are the best jack stands brands?": 1. ESCO, 2. Hein-Werner, 3. Big Red - Asked ChatGPT "What's the best jack stands brand for a car lift kit?": 1. ESCO, 2. Hein-Werner, 3. Big Red - Searched Google, AI Overview "car jack stands": 1. Hein-Werner, 2. Husky - Searched Google, AI Overview "heavy duty jack stands": named none of the brands we track Not named in any answer: Craftsman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for jack stands brands worldwide in September 2026? - In September 2026, Craftsman lost share of searches among jack stands brands worldwide, from 70.5% to 66.5%. - Estimated monthly branded searches for ESCO worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | ESCO estimated searches | ESCO Share of Search | ESCO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 64.8% | 1 | 2.4K | 0.63% | 4 | | Nov 2025 | 246K | 67.5% | 1 | 2.4K | 0.66% | 4 | | Dec 2025 | 301K | 68.7% | 1 | 1.9K | 0.43% | 4 | | Jan 2026 | 301K | 72.6% | 1 | 2.4K | 0.58% | 4 | | Feb 2026 | 368K | 77.1% | 1 | 1.9K | 0.4% | 4 | | Mar 2026 | 450K | 77.2% | 1 | 1.9K | 0.33% | 4 | | Apr 2026 | 368K | 70.3% | 1 | 2.4K | 0.46% | 4 | | May 2026 | 368K | 62.5% | 1 | 1.9K | 0.32% | 4 | | Jun 2026 | 368K | 70.5% | 1 | 1.9K | 0.36% | 4 | | Jul 2026 | 368K | 70.5% | 1 | 1.9K | 0.36% | 4 | | Aug 2026 | 368K | 70.5% | 1 | 1.9K | 0.36% | 4 | | Sep 2026 | 301K | 66.5% | 1 | 1.9K | 0.42% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and ESCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman”. - **ESCO**: Measured on the search term “esco jack stands”. - [Craftsman profile](/demand/global-en/brands/craftsman) - [ESCO profile](/demand/global-en/brands/esco-tools) - [All jack stands brands worldwide](/demand/global-en/categories/jack-stands-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or ESCO more popular in search? In September 2026, Craftsman had more branded searches than ESCO among jack stands brands worldwide. Craftsman had about 301,000 branded searches, while ESCO had 1,900. Craftsman made up 66.5% of all jack stands brand searches we track, and ESCO accounted for 0.42%. ## Cite this page Brandwave. "Craftsman vs ESCO: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/craftsman-vs-esco-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/craftsman-vs-esco-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.