---
title: "Craftable vs MarginEdge: Which is more popular by branded search?"
description: "Which is more popular in search, Craftable or MarginEdge? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant inventory platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/craftable-vs-marginedge"
publisher: "Brandwave"
---

# Craftable vs MarginEdge: Which is more popular by branded search?

Which is more popular in search, Craftable or MarginEdge? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant inventory platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Craftable and MarginEdge
- **Competitive set**: Restaurant inventory platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Craftable Share of Search**: 22.9%
- **MarginEdge Share of Search**: 28.5%

## Which is more popular in search, Craftable or MarginEdge?

- In August 2026, MarginEdge had more branded searches than Craftable among restaurant inventory platforms worldwide. MarginEdge was estimated to have 18.4K branded searches compared to Craftable’s 14.8K, and held a 28.5% Share of Search versus Craftable’s 22.9%.
- The lead changed hands 4 times in the 11 months ending August 2026: Craftable took it in November 2025, MarginEdge took it in March 2026, Craftable took it in July 2026, MarginEdge took it in August 2026.
- Across the 11 months ending August 2026, Craftable’s estimated Share of Search among restaurant inventory platforms worldwide moved from 22.8% to 22.9%, and its estimated monthly branded searches moved from 15.8K to 14.8K.
- Across the 11 months ending August 2026, MarginEdge’s estimated Share of Search among restaurant inventory platforms worldwide moved from 26.7% to 28.5%, and its estimated monthly branded searches moved from 18.5K to 18.4K.

## How did search popularity change for restaurant inventory platforms worldwide in August 2026?

- In August 2026, MarginEdge overtook Craftable to take the highest estimated Share of Search among restaurant inventory platforms worldwide, at 28.5%.
- In August 2026, Restaurant365 overtook Craftable to rank 2nd among restaurant inventory platforms worldwide, at 23.7%.
- In August 2026, Craftable lost estimated Share of Search among restaurant inventory platforms worldwide, from 26.3% to 22.9%.

## Month by month

| Month | Craftable estimated searches | Craftable Share of Search | Craftable rank | MarginEdge estimated searches | MarginEdge Share of Search | MarginEdge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 15.8K | 22.8% | 2 | 18.5K | 26.7% | 1 |
| Nov 2025 | 15.8K | 24.3% | 1 | 15.2K | 23.3% | 4 |
| Dec 2025 | 15.1K | 24.8% | 2 | 15.1K | 24.8% | 3 |
| Jan 2026 | 15.7K | 23% | 2 | 15.1K | 22.2% | 4 |
| Feb 2026 | 15.6K | 24% | 1 | 15.2K | 23.4% | 4 |
| Mar 2026 | 15.1K | 22% | 4 | 18.5K | 26.9% | 1 |
| Apr 2026 | 15.1K | 23.4% | 4 | 15.3K | 23.7% | 2 |
| May 2026 | 14.7K | 22.9% | 4 | 15.2K | 23.7% | 2 |
| Jun 2026 | 12.8K | 20.5% | 4 | 15.2K | 24.4% | 3 |
| Jul 2026 | 15.5K | 26.3% | 1 | 15.2K | 25.8% | 2 |
| Aug 2026 | 14.8K | 22.9% | 3 | 18.4K | 28.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Craftable’s and MarginEdge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Craftable**: Measured on the search terms “craftable”, “craftable app”, “craftable com”, “craftable inventory”, “craftable restaurant management” and “craftable software”, summed into one figure.
- **MarginEdge**: Measured on the search terms “marginedge”, “marginedge app”, “marginedge com”, “marginedge inventory” and “marginedge software”, summed into one figure.

- [Craftable profile](/demand/global-en/brands/craftable)
- [MarginEdge profile](/demand/global-en/brands/marginedge)
- [All restaurant inventory platforms worldwide](/demand/global-en/categories/restaurant-inventory-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Craftable or MarginEdge?

In August 2026, MarginEdge had more branded searches than Craftable among restaurant inventory platforms worldwide. MarginEdge was estimated to have 18.4K branded searches compared to Craftable’s 14.8K, and held a 28.5% Share of Search versus Craftable’s 22.9%.

## Cite this page

Brandwave. "Craftable vs MarginEdge: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/craftable-vs-marginedge

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/craftable-vs-marginedge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
