--- title: "Cozy Earth vs Quince: Which is searched more?" description: "Is Cozy Earth or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Duvet cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cozy-earth-vs-quince" publisher: "Brandwave" --- # Cozy Earth vs Quince: Which is searched more? Is Cozy Earth or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Duvet cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cozy Earth and Quince - **Competitive set**: Duvet cover brands - **Market**: Global - **Month measured**: Sep 2026 - **Cozy Earth Share of Search**: 16.5% - **Quince Share of Search**: 47.8% ## Is Cozy Earth or Quince more popular in search? - In September 2026, Quince had more branded searches than Cozy Earth among duvet cover brands worldwide. Quince had about 392,000 branded searches, while Cozy Earth had 135,000. Quince made up 47.8% of all duvet cover brand searches we track, and Cozy Earth accounted for 16.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Cozy Earth took it in November 2025, Quince took it in December 2025. - Across the 12 months ending September 2026, Cozy Earth’s share of searches among duvet cover brands worldwide moved from 27.5% to 16.5%, and its estimated monthly branded searches moved from 201K to 135K. - Across the 12 months ending September 2026, Quince’s share of searches among duvet cover brands worldwide moved from 36.9% to 47.8%, and its estimated monthly branded searches moved from 269K to 392K. ## Top duvet cover brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Quince appeared in all four answers. Cozy Earth was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Quince was listed before Cozy Earth in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Quince | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Brooklinen | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Parachute | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | The Company Store | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Cozy Earth | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about duvet cover brands - Asked ChatGPT "Which duvet cover brand should I buy?": 1. Brooklinen, 2. Quince, 3. Parachute, 4. The Company Store - Asked ChatGPT "What are the best duvet cover brands?": 1. Brooklinen, 2. Parachute, 3. Quince, 4. Cozy Earth - Asked ChatGPT "What's the best duvet cover brand for a bedroom refresh?": 1. Brooklinen, 2. Quince, 3. Parachute, 4. The Company Store - Searched Google, AI Overview "linen duvet cover": 1. Quince, 2. Parachute Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for duvet cover brands worldwide in September 2026? - In September 2026, Cozy Earth gained share of searches among duvet cover brands worldwide, from 14.2% to 16.5%. - In September 2026, Quince lost share of searches among duvet cover brands worldwide, from 49.9% to 47.8%. ## Month by month | Month | Cozy Earth estimated searches | Cozy Earth Share of Search | Cozy Earth rank | Quince estimated searches | Quince Share of Search | Quince rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 27.5% | 2 | 269K | 36.9% | 1 | | Nov 2025 | 368K | 32.1% | 1 | 340K | 29.7% | 2 | | Dec 2025 | 301K | 29.2% | 2 | 413K | 40% | 1 | | Jan 2026 | 201K | 25.6% | 2 | 326K | 41.4% | 1 | | Feb 2026 | 135K | 22.1% | 2 | 264K | 43.2% | 1 | | Mar 2026 | 135K | 18.9% | 3 | 319K | 44.7% | 1 | | Apr 2026 | 135K | 19.6% | 3 | 316K | 45.9% | 1 | | May 2026 | 165K | 19.5% | 3 | 386K | 45.5% | 1 | | Jun 2026 | 110K | 16.1% | 3 | 315K | 46.2% | 1 | | Jul 2026 | 110K | 15.9% | 3 | 315K | 45.5% | 1 | | Aug 2026 | 110K | 14.2% | 3 | 387K | 49.9% | 1 | | Sep 2026 | 135K | 16.5% | 3 | 392K | 47.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Cozy Earth’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cozy Earth**: Measured on the search term “cozy earth”. - **Quince**: Measured on the search terms “quince cashmere”, “quince clothing” and “quince.com”, summed into one figure. - [Cozy Earth profile](/demand/global-en/brands/cozy-earth) - [Quince profile](/demand/global-en/brands/quince) - [All duvet cover brands worldwide](/demand/global-en/categories/duvet-cover-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cozy Earth or Quince more popular in search? In September 2026, Quince had more branded searches than Cozy Earth among duvet cover brands worldwide. Quince had about 392,000 branded searches, while Cozy Earth had 135,000. Quince made up 47.8% of all duvet cover brand searches we track, and Cozy Earth accounted for 16.5%. ## Cite this page Brandwave. "Cozy Earth vs Quince: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cozy-earth-vs-quince This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cozy-earth-vs-quince. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.