---
title: "CoverGirl vs Morphe: Which is searched more?"
description: "Which is more popular in search, CoverGirl or Morphe? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/covergirl-vs-morphe"
publisher: "Brandwave"
---

# CoverGirl vs Morphe: Which is searched more?

Which is more popular in search, CoverGirl or Morphe? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CoverGirl and Morphe
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **CoverGirl Share of Search**: 0.42%
- **Morphe Share of Search**: 5.6%

## Which is more popular in search, CoverGirl or Morphe?

- In September 2026, Morphe had more branded searches than CoverGirl among makeup and cosmetics brands worldwide. Morphe was estimated to have 450K branded searches compared to CoverGirl’s 33.1K, and held a 5.6% Share of Search versus CoverGirl’s 0.42%.
- Morphe was ahead of CoverGirl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CoverGirl’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.33% to 0.42%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Morphe’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 1.7% to 5.6%, and its estimated monthly branded searches moved from 165K to 450K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- In September 2026, Morphe gained estimated Share of Search among makeup and cosmetics brands worldwide, from 4.6% to 5.6%.

## Month by month

| Month | CoverGirl estimated searches | CoverGirl Share of Search | CoverGirl rank | Morphe estimated searches | Morphe Share of Search | Morphe rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 0.33% | 25 | 165K | 1.7% | 16 |
| Nov 2025 | 33.1K | 0.19% | 25 | 246K | 1.4% | 15 |
| Dec 2025 | 40.5K | 0.34% | 25 | 246K | 2.1% | 14 |
| Jan 2026 | 40.5K | 0.41% | 24 | 246K | 2.5% | 14 |
| Feb 2026 | 40.5K | 0.49% | 24 | 201K | 2.4% | 14 |
| Mar 2026 | 40.5K | 0.46% | 24 | 301K | 3.4% | 11 |
| Apr 2026 | 40.5K | 0.51% | 24 | 301K | 3.8% | 7 |
| May 2026 | 40.5K | 0.48% | 24 | 301K | 3.6% | 10 |
| Jun 2026 | 33.1K | 0.45% | 24 | 301K | 4.1% | 8 |
| Jul 2026 | 33.1K | 0.42% | 24 | 301K | 3.8% | 7 |
| Aug 2026 | 33.1K | 0.41% | 24 | 368K | 4.6% | 7 |
| Sep 2026 | 33.1K | 0.42% | 24 | 450K | 5.6% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using CoverGirl’s and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CoverGirl**: Measured on the search term “covergirl”.
- **Morphe**: Measured on the search term “morphe”.

- [CoverGirl profile](/demand/global-en/brands/covergirl)
- [Morphe profile](/demand/global-en/brands/morphe)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CoverGirl or Morphe?

In September 2026, Morphe had more branded searches than CoverGirl among makeup and cosmetics brands worldwide. Morphe was estimated to have 450K branded searches compared to CoverGirl’s 33.1K, and held a 5.6% Share of Search versus CoverGirl’s 0.42%.

## Cite this page

Brandwave. "CoverGirl vs Morphe: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/covergirl-vs-morphe

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/covergirl-vs-morphe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.