--- title: "Cover-More vs Travel Guard: Which is searched more?" description: "Is Cover-More or Travel Guard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel insurance providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cover-more-vs-travel-guard" publisher: "Brandwave" --- # Cover-More vs Travel Guard: Which is searched more? Is Cover-More or Travel Guard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel insurance providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cover-More and Travel Guard - **Competitive set**: Travel insurance providers - **Market**: Global - **Month measured**: Sep 2026 - **Cover-More Share of Search**: 18.8% - **Travel Guard Share of Search**: 18.2% ## Is Cover-More or Travel Guard more popular in search? - In September 2026, Cover-More had more branded searches than Travel Guard among travel insurance providers worldwide. Cover-More had about 40,500 branded searches, while Travel Guard had 39,200. Cover-More made up 18.8% of all travel insurance provider searches we track, and Travel Guard accounted for 18.2%. - The lead changed hands 5 times in the 12 months ending September 2026: Cover-More took it in November 2025, Travel Guard took it in February 2026, Cover-More took it in June 2026, Travel Guard took it in July 2026, Cover-More took it in August 2026. - Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers worldwide moved from 16.4% to 18.8%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Travel Guard’s share of searches among travel insurance providers worldwide moved from 17% to 18.2%, and its estimated monthly branded searches moved from 34.3K to 39.2K. ## Top travel insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Travel Guard was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cover-More did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Travelex Insurance Services | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Seven Corners | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Travel Guard | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Allianz Travel | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | World Nomads | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | InsureandGo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cover-More | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SafetyWing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about travel insurance providers - Asked ChatGPT "Which travel insurance provider should I buy?": 1. Travelex Insurance Services, 2. Seven Corners - Asked ChatGPT "What are the best travel insurance provider brands?": 1. Travelex Insurance Services, 2. Allianz Travel, 3. Seven Corners, 4. Travel Guard, 5. World Nomads - Asked ChatGPT "What's the best travel insurance provider for a trip?": 1. Travelex Insurance Services, 2. Allianz Travel, 3. Seven Corners, 4. World Nomads - Searched Google, AI Overview "travel insurance providers": 1. Travel Guard, 2. Seven Corners, 3. Travelex Insurance Services - Searched Google, AI Overview "best travel insurance": 1. Travelex Insurance Services, 2. Travel Guard, 3. World Nomads, 4. Seven Corners, 5. Allianz Travel Not named in any answer: InsureandGo, Cover-More and SafetyWing. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for travel insurance providers worldwide in September 2026? - In September 2026, Travel Guard overtook SafetyWing to rank 3rd among travel insurance providers worldwide, with 18.2% of the searches. - In September 2026, Cover-More gained share of searches among travel insurance providers worldwide, from 17% to 18.8%. ## Month by month | Month | Cover-More estimated searches | Cover-More Share of Search | Cover-More rank | Travel Guard estimated searches | Travel Guard Share of Search | Travel Guard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 16.4% | 3 | 34.3K | 17% | 2 | | Nov 2025 | 33.1K | 18.2% | 2 | 32.1K | 17.7% | 3 | | Dec 2025 | 33.1K | 18.6% | 1 | 32.1K | 18% | 3 | | Jan 2026 | 49.5K | 20% | 2 | 41.9K | 16.9% | 3 | | Feb 2026 | 33.1K | 14.5% | 3 | 39.2K | 17.2% | 2 | | Mar 2026 | 40.5K | 16.1% | 3 | 47.9K | 19% | 2 | | Apr 2026 | 33.1K | 15.4% | 3 | 39.2K | 18.2% | 2 | | May 2026 | 33.1K | 14.5% | 3 | 41.9K | 18.3% | 2 | | Jun 2026 | 40.5K | 19.3% | 2 | 37K | 17.6% | 3 | | Jul 2026 | 33.1K | 15.7% | 3 | 39.2K | 18.6% | 2 | | Aug 2026 | 40.5K | 17% | 2 | 39.2K | 16.5% | 4 | | Sep 2026 | 40.5K | 18.8% | 2 | 39.2K | 18.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Cover-More’s and Travel Guard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cover-More**: Measured on the search term “cover-more”. - **Travel Guard**: Measured on the search terms “travel guard” and “travel guard insurance”, summed into one figure. - [Cover-More profile](/demand/global-en/brands/cover-more) - [Travel Guard profile](/demand/global-en/brands/travel-guard) - [All travel insurance providers worldwide](/demand/global-en/categories/travel-insurance-providers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cover-More or Travel Guard more popular in search? In September 2026, Cover-More had more branded searches than Travel Guard among travel insurance providers worldwide. Cover-More had about 40,500 branded searches, while Travel Guard had 39,200. Cover-More made up 18.8% of all travel insurance provider searches we track, and Travel Guard accounted for 18.2%. ## Cite this page Brandwave. "Cover-More vs Travel Guard: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cover-more-vs-travel-guard This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cover-more-vs-travel-guard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.