--- title: "Coursera vs OpenLearn: Which is searched more?" description: "Is Coursera or OpenLearn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MOOC platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/coursera-vs-openlearn" publisher: "Brandwave" --- # Coursera vs OpenLearn: Which is searched more? Is Coursera or OpenLearn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MOOC platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coursera and OpenLearn - **Competitive set**: MOOC platforms - **Market**: Global - **Month measured**: Sep 2026 - **Coursera Share of Search**: 18.1% - **OpenLearn Share of Search**: 0.49% ## Is Coursera or OpenLearn more popular in search? - In September 2026, Coursera had more branded searches than OpenLearn among MOOC platforms worldwide. Coursera had about 3.4 million branded searches, while OpenLearn had 90,500. Coursera made up 18.1% of all MOOC platform searches we track, and OpenLearn accounted for 0.49%. - Coursera was ahead of OpenLearn in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coursera’s share of searches among MOOC platforms worldwide moved from 19.3% to 18.1%, and its estimated monthly branded searches moved from 4.1M to 3.4M. - Across the 12 months ending September 2026, OpenLearn’s share of searches among MOOC platforms worldwide moved from 0.29% to 0.49%, and its estimated monthly branded searches moved from 60.5K to 90.5K. ## Top MOOC platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Coursera appeared in all five answers. OpenLearn was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Coursera was listed before OpenLearn in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coursera | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | edX | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Khan Academy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | MIT OpenCourseWare | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | FutureLearn | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Udemy | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | OpenLearn | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Udacity | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about MOOC platforms - Asked ChatGPT "Which MOOC platform should I use?": 1. Coursera, 2. edX, 3. Khan Academy, 4. Udemy, 5. FutureLearn - Asked ChatGPT "What are the best MOOC platforms?": 1. Coursera, 2. edX, 3. MIT OpenCourseWare, 4. Khan Academy, 5. FutureLearn, 6. Udacity, 7. OpenLearn - Asked ChatGPT "What's the best MOOC platform for online learning?": 1. Coursera, 2. edX, 3. MIT OpenCourseWare, 4. Khan Academy, 5. FutureLearn - Searched Google, AI Overview "online course platform": 1. Coursera, 2. edX, 3. Udemy - Searched Google, AI Overview "free online courses": 1. Coursera, 2. edX, 3. OpenLearn Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for MOOC platforms worldwide in September 2026? - In September 2026, Coursera lost share of searches among MOOC platforms worldwide, from 19.4% to 18.1%. - Estimated monthly branded searches for OpenLearn worldwide rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026. ## Month by month | Month | Coursera estimated searches | Coursera Share of Search | Coursera rank | OpenLearn estimated searches | OpenLearn Share of Search | OpenLearn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1M | 19.3% | 3 | 60.5K | 0.29% | 8 | | Nov 2025 | 3.4M | 18.2% | 3 | 49.5K | 0.27% | 8 | | Dec 2025 | 3.4M | 21.3% | 3 | 49.5K | 0.31% | 8 | | Jan 2026 | 4.1M | 23.4% | 3 | 60.5K | 0.35% | 8 | | Feb 2026 | 3.4M | 21.2% | 3 | 49.5K | 0.31% | 8 | | Mar 2026 | 3.4M | 21.1% | 3 | 49.5K | 0.31% | 8 | | Apr 2026 | 3.4M | 21.4% | 3 | 49.5K | 0.32% | 8 | | May 2026 | 3.4M | 23.5% | 3 | 49.5K | 0.35% | 8 | | Jun 2026 | 3.4M | 25.5% | 3 | 49.5K | 0.38% | 8 | | Jul 2026 | 3.4M | 23.4% | 3 | 74K | 0.52% | 6 | | Aug 2026 | 3.4M | 19.4% | 3 | 74K | 0.43% | 6 | | Sep 2026 | 3.4M | 18.1% | 2 | 90.5K | 0.49% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Coursera’s and OpenLearn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coursera**: Measured on the search term “coursera”. - **OpenLearn**: Measured on the search term “openlearn”. - [Coursera profile](/demand/global-en/brands/coursera) - [OpenLearn profile](/demand/global-en/brands/openlearn) - [All MOOC platforms worldwide](/demand/global-en/categories/mooc-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coursera or OpenLearn more popular in search? In September 2026, Coursera had more branded searches than OpenLearn among MOOC platforms worldwide. Coursera had about 3.4 million branded searches, while OpenLearn had 90,500. Coursera made up 18.1% of all MOOC platform searches we track, and OpenLearn accounted for 0.49%. ## Cite this page Brandwave. "Coursera vs OpenLearn: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/coursera-vs-openlearn This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/coursera-vs-openlearn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.