--- title: "Costa vs STōK: Which is searched more?" description: "Is Costa or STōK more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Iced coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/costa-vs-stok-cold-brew" publisher: "Brandwave" --- # Costa vs STōK: Which is searched more? Is Costa or STōK more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Iced coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Costa and STōK - **Competitive set**: Iced coffee brands - **Market**: Global - **Month measured**: Sep 2026 - **Costa Share of Search**: 0.11% - **STōK Share of Search**: 3.7% ## Is Costa or STōK more popular in search? - In September 2026, STōK had more branded searches than Costa among iced coffee brands worldwide. STōK had about 60,500 branded searches, while Costa had 1,900. STōK made up 3.7% of all iced coffee brand searches we track, and Costa accounted for 0.11%. - STōK was ahead of Costa in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Costa’s share of searches among iced coffee brands worldwide moved from 0.1% to 0.11%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending September 2026, STōK’s share of searches among iced coffee brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 60.5K. ## Top iced coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, STōK was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Costa did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Colombe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | STōK | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Starbucks | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Califia Farms | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nescafé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jimmy's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Emmi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Costa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about iced coffee brands - Asked ChatGPT "Which iced coffee brand should I buy?": 1. La Colombe, 2. STōK, 3. Starbucks - Asked ChatGPT "What are the best iced coffee brands?": 1. La Colombe, 2. STōK, 3. Starbucks, 4. Califia Farms - Asked ChatGPT "What's the best iced coffee brand for quick caffeine?": 1. La Colombe, 2. STōK, 3. Starbucks - Searched Google, AI Overview "iced coffee brands": 1. STōK, 2. La Colombe, 3. Califia Farms, 4. Starbucks - Searched Google, AI Overview "best iced coffee": 1. La Colombe, 2. Starbucks Not named in any answer: Nescafé, Jimmy's, Emmi and Costa. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for iced coffee brands worldwide in September 2026? - Estimated monthly branded searches for STōK worldwide rose 49.4% over 12 measured months, from 40.5K to 60.5K in September 2026. - Estimated monthly branded searches for Costa worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026. ## Month by month | Month | Costa estimated searches | Costa Share of Search | Costa rank | STōK estimated searches | STōK Share of Search | STōK rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.1% | 8 | 40.5K | 2.5% | 6 | | Nov 2025 | 1.3K | 0.08% | 8 | 33.1K | 1.9% | 6 | | Dec 2025 | 1.3K | 0.08% | 8 | 33.1K | 2% | 6 | | Jan 2026 | 1.3K | 0.08% | 8 | 33.1K | 1.9% | 6 | | Feb 2026 | 1.6K | 0.11% | 8 | 27.1K | 1.9% | 6 | | Mar 2026 | 1.9K | 0.13% | 8 | 33.1K | 2.2% | 6 | | Apr 2026 | 2.9K | 0.18% | 8 | 33.1K | 2% | 6 | | May 2026 | 4.4K | 0.23% | 8 | 49.5K | 2.6% | 6 | | Jun 2026 | 4.4K | 0.24% | 8 | 60.5K | 3.2% | 6 | | Jul 2026 | 4.4K | 0.26% | 8 | 60.5K | 3.6% | 6 | | Aug 2026 | 3.6K | 0.22% | 8 | 60.5K | 3.6% | 6 | | Sep 2026 | 1.9K | 0.11% | 8 | 60.5K | 3.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Costa’s and STōK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Costa**: Measured on the search term “costa iced coffee”. - **STōK**: Measured on the search term “stok cold brew”. - [Costa profile](/demand/global-en/brands/costa) - [STōK profile](/demand/global-en/brands/stok-cold-brew) - [All iced coffee brands worldwide](/demand/global-en/categories/iced-coffee-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Costa or STōK more popular in search? In September 2026, STōK had more branded searches than Costa among iced coffee brands worldwide. STōK had about 60,500 branded searches, while Costa had 1,900. STōK made up 3.7% of all iced coffee brand searches we track, and Costa accounted for 0.11%. ## Cite this page Brandwave. "Costa vs STōK: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/costa-vs-stok-cold-brew This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/costa-vs-stok-cold-brew. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.