---
title: "Costa vs Nescafé: Which is more popular by branded search?"
description: "Which is more popular in search, Costa or Nescafé? Compare estimated monthly branded-search demand and Share of Search inside the Iced coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/costa-vs-nescafe"
publisher: "Brandwave"
---

# Costa vs Nescafé: Which is more popular by branded search?

Which is more popular in search, Costa or Nescafé? Compare estimated monthly branded-search demand and Share of Search inside the Iced coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Costa and Nescafé
- **Competitive set**: Iced coffee brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Costa Share of Search**: 2.5%
- **Nescafé Share of Search**: 2.5%

## Which is more popular in search, Costa or Nescafé?

- In August 2026, Costa and Nescafé were level on Share of Search among iced coffee brands worldwide, with an estimated 823K branded searches each, at 2.5% estimated Share of Search each.
- The lead changed hands once in the 11 months ending August 2026: Nescafé took it in May 2026.
- Across the 11 months ending August 2026, Costa’s estimated Share of Search among iced coffee brands worldwide moved from 1.7% to 2.5%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among iced coffee brands worldwide moved from 1.7% to 2.5%, and its estimated monthly branded searches held steady at 823K.

## How did search popularity change for iced coffee brands worldwide in August 2026?

Neither Costa nor Nescafé moved beyond provider rounding among iced coffee brands in Aug 2026.

## Month by month

| Month | Costa estimated searches | Costa Share of Search | Costa rank | Nescafé estimated searches | Nescafé Share of Search | Nescafé rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 1.7% | 2 | 823K | 1.7% | 3 |
| Nov 2025 | 823K | 1.4% | 2 | 823K | 1.4% | 3 |
| Dec 2025 | 823K | 1.4% | 2 | 823K | 1.4% | 3 |
| Jan 2026 | 823K | 2.1% | 2 | 823K | 2.1% | 3 |
| Feb 2026 | 823K | 2.5% | 2 | 673K | 2.1% | 3 |
| Mar 2026 | 823K | 2.5% | 2 | 673K | 2.1% | 3 |
| Apr 2026 | 823K | 2.5% | 2 | 823K | 2.5% | 3 |
| May 2026 | 823K | 2.5% | 3 | 1M | 3.1% | 2 |
| Jun 2026 | 823K | 2.5% | 3 | 1M | 3.1% | 2 |
| Jul 2026 | 823K | 2.5% | 2 | 823K | 2.5% | 3 |
| Aug 2026 | 823K | 2.5% | 2 | 823K | 2.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Costa’s and Nescafé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Costa**: Measured on the search term “costa”.
- **Nescafé**: Measured on the search term “nescafe”.

- [Costa profile](/demand/global-en/brands/costa)
- [Nescafé profile](/demand/global-en/brands/nescafe)
- [All iced coffee brands worldwide](/demand/global-en/categories/iced-coffee-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Costa or Nescafé?

In August 2026, Costa and Nescafé were level on Share of Search among iced coffee brands worldwide, with an estimated 823K branded searches each, at 2.5% estimated Share of Search each.

## Cite this page

Brandwave. "Costa vs Nescafé: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/costa-vs-nescafe

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/costa-vs-nescafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.