--- title: "COSRX vs Naked Sundays: Which is more popular?" description: "Is COSRX or Naked Sundays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cosrx-vs-naked-sundays" publisher: "Brandwave" --- # COSRX vs Naked Sundays: Which is more popular? Is COSRX or Naked Sundays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: COSRX and Naked Sundays - **Competitive set**: Sunscreen brands - **Market**: Global - **Month measured**: Oct 2026 - **COSRX Share of Search**: 1.2% - **Naked Sundays Share of Search**: 1.4% ## Is COSRX or Naked Sundays more popular in search? - In October 2026, Naked Sundays had more branded searches than COSRX among sunscreen brands worldwide. Naked Sundays had about 33,600 branded searches, while COSRX had 29,500. Naked Sundays made up 1.4% of all sunscreen brand searches we track, and COSRX accounted for 1.2%. - The lead changed hands 2 times in the 12 months ending October 2026: COSRX took it in May 2026, Naked Sundays took it in June 2026. - Across the 12 months ending October 2026, COSRX’s share of searches among sunscreen brands worldwide held steady at 1.2%, and its estimated monthly branded searches moved from 20.5K to 29.5K. - Across the 12 months ending October 2026, Naked Sundays’ share of searches among sunscreen brands worldwide moved from 3.2% to 1.4%, and its estimated monthly branded searches moved from 54.6K to 33.6K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither COSRX nor Naked Sundays showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Neutrogena | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | EltaMD | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | CeraVe | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Blue Lizard | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Beauty of Joseon | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Supergoop! | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Ultra Violette | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nivea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Banana Boat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eucerin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Naked Sundays | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | COSRX | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sun Bum | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Aveeno | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Vacation | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | COOLA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Thinkbaby | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Childs Farm | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen brand should I buy?": 1. La Roche-Posay, 2. CeraVe, 3. Blue Lizard - Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. Beauty of Joseon, 5. Supergoop!, 6. Blue Lizard, 7. CeraVe - Asked ChatGPT "What's the best sunscreen brand for daily sun protection?": 1. La Roche-Posay, 2. EltaMD, 3. CeraVe, 4. Neutrogena - Searched Google, AI Overview "best sunscreen": 1. La Roche-Posay, 2. Neutrogena, 3. Blue Lizard Not named in any answer: Ultra Violette, Nivea, Banana Boat, Eucerin, Naked Sundays, COSRX, Sun Bum, Bondi Sands, Aveeno, Vacation, COOLA, Thinkbaby and Childs Farm. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sunscreen brands worldwide in October 2026? - Estimated monthly branded searches for COSRX worldwide rose 43.9% over 12 measured months, from 20.5K to 29.5K in October 2026. - Estimated monthly branded searches for Naked Sundays worldwide fell 38.5% over 12 measured months, from 54.6K to 33.6K in October 2026. ## How has branded search for COSRX and Naked Sundays changed worldwide over the last 12 months? | Month | COSRX estimated searches | COSRX Share of Search | COSRX rank | Naked Sundays estimated searches | Naked Sundays Share of Search | Naked Sundays rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20.5K | 1.2% | 12 | 54.6K | 3.2% | 9 | | Dec 2025 | 20.5K | 1.2% | 13 | 42.9K | 2.6% | 10 | | Jan 2026 | 25.1K | 1.3% | 13 | 32.6K | 1.7% | 11 | | Feb 2026 | 25.8K | 1.4% | 13 | 26.7K | 1.4% | 12 | | Mar 2026 | 32.5K | 1.2% | 14 | 38.9K | 1.5% | 13 | | Apr 2026 | 39.7K | 1.3% | 14 | 41K | 1.3% | 13 | | May 2026 | 47.1K | 1.3% | 14 | 46.5K | 1.3% | 15 | | Jun 2026 | 38.5K | 1.1% | 15 | 51.9K | 1.5% | 14 | | Jul 2026 | 31.5K | 1% | 15 | 44.3K | 1.5% | 13 | | Aug 2026 | 36.7K | 1.4% | 13 | 40.4K | 1.6% | 12 | | Sep 2026 | 29.5K | 1.3% | 12 | 34.4K | 1.5% | 11 | | Oct 2026 | 29.5K | 1.2% | 12 | 33.6K | 1.4% | 11 | ## How are COSRX’s and Naked Sundays’ branded searches counted? Brandwave collects information about searches that people make online using COSRX’s and Naked Sundays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **COSRX**: Measured on the search terms “cosrx spf” and “cosrx sunscreen”, summed into one figure. - **Naked Sundays**: Measured on the search terms “naked sundays”, “naked sundays cabana”, “naked sundays spf” and “naked sundays sunscreen”, summed into one figure. - [COSRX profile](/demand/global-en/brands/cosrx) - [Naked Sundays profile](/demand/global-en/brands/naked-sundays) - [All sunscreen brands worldwide](/demand/global-en/categories/sunscreen-brands): The set both shares are measured inside, 20 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is COSRX or Naked Sundays more popular in search? In October 2026, Naked Sundays had more branded searches than COSRX among sunscreen brands worldwide. Naked Sundays had about 33,600 branded searches, while COSRX had 29,500. Naked Sundays made up 1.4% of all sunscreen brand searches we track, and COSRX accounted for 1.2%. ## Cite this page Brandwave. "COSRX vs Naked Sundays: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/cosrx-vs-naked-sundays This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cosrx-vs-naked-sundays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.