---
title: "COSORI vs Philips: Which is more popular by branded search?"
description: "Which is more popular in search, COSORI or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cosori-vs-philips"
publisher: "Brandwave"
---

# COSORI vs Philips: Which is more popular by branded search?

Which is more popular in search, COSORI or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: COSORI and Philips
- **Competitive set**: Air fryer brands
- **Market**: Global
- **Month measured**: Aug 2026
- **COSORI Share of Search**: 9.9%
- **Philips Share of Search**: 34.5%

## Which is more popular in search, COSORI or Philips?

- In August 2026, Philips had more branded searches than COSORI among air fryer brands worldwide. Philips was estimated to have 1.1M branded searches compared to COSORI’s 316K, and held a 34.5% Share of Search versus COSORI’s 9.9%.
- Philips was ahead of COSORI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, COSORI’s estimated Share of Search among air fryer brands worldwide moved from 9.8% to 9.9%, and its estimated monthly branded searches moved from 303K to 316K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands worldwide moved from 35% to 34.5%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for air fryer brands worldwide in August 2026?

- In August 2026, Ninja overtook Philips to take the highest estimated Share of Search among air fryer brands worldwide, at 35.9%.
- In August 2026, COSORI gained estimated Share of Search among air fryer brands worldwide, from 8.2% to 9.9%.
- In August 2026, Philips lost estimated Share of Search among air fryer brands worldwide, from 37.8% to 34.5%.

## Month by month

| Month | COSORI estimated searches | COSORI Share of Search | COSORI rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 303K | 9.8% | 4 | 1.1M | 35% | 2 |
| Nov 2025 | 463K | 10.6% | 4 | 1.3M | 29.4% | 2 |
| Dec 2025 | 427K | 10.2% | 4 | 1.4M | 33.2% | 2 |
| Jan 2026 | 391K | 10.8% | 4 | 1.1M | 30.3% | 2 |
| Feb 2026 | 311K | 10.9% | 4 | 975K | 34% | 2 |
| Mar 2026 | 308K | 10.5% | 4 | 957K | 32.5% | 2 |
| Apr 2026 | 247K | 8.9% | 4 | 939K | 33.7% | 2 |
| May 2026 | 234K | 8.9% | 4 | 909K | 34.5% | 2 |
| Jun 2026 | 228K | 8% | 4 | 911K | 32.1% | 2 |
| Jul 2026 | 228K | 8.2% | 4 | 1.1M | 37.8% | 1 |
| Aug 2026 | 316K | 9.9% | 4 | 1.1M | 34.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using COSORI’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **COSORI**: Measured on the search terms “air fryer cosori”, “cosori”, “cosori air fryer” and “cosori com”, summed into one figure.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.

- [COSORI profile](/demand/global-en/brands/cosori)
- [Philips profile](/demand/global-en/brands/philips)
- [All air fryer brands worldwide](/demand/global-en/categories/air-fryer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, COSORI or Philips?

In August 2026, Philips had more branded searches than COSORI among air fryer brands worldwide. Philips was estimated to have 1.1M branded searches compared to COSORI’s 316K, and held a 34.5% Share of Search versus COSORI’s 9.9%.

## Cite this page

Brandwave. "COSORI vs Philips: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cosori-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cosori-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.