--- title: "CoSchedule vs HubSpot: Which is more popular?" description: "Is CoSchedule or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/coschedule-vs-hubspot" publisher: "Brandwave" --- # CoSchedule vs HubSpot: Which is more popular? Is CoSchedule or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CoSchedule and HubSpot - **Competitive set**: Content marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **CoSchedule Share of Search**: 0.37% - **HubSpot Share of Search**: 0.1% ## Is CoSchedule or HubSpot more popular in search? - In September 2026, CoSchedule had more branded searches than HubSpot among content marketing platforms worldwide. CoSchedule had about 3,600 branded searches, while HubSpot had 1,000. CoSchedule made up 0.37% of all content marketing platform searches we track, and HubSpot accounted for 0.1%. - CoSchedule was ahead of HubSpot in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, CoSchedule’s share of searches among content marketing platforms worldwide moved from 0.4% to 0.37%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 11 months ending September 2026, HubSpot’s share of searches among content marketing platforms worldwide moved from 0.09% to 0.1%, and its estimated monthly branded searches held steady at 1K. ## Top content marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CoSchedule and HubSpot were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HubSpot was listed before CoSchedule in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | CoSchedule | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Optimizely | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | StoryChief | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Contently | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Skyword | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Uberflip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about content marketing platforms - Asked ChatGPT "Which content marketing platform should I use?": 1. HubSpot, 2. Semrush, 3. CoSchedule, 4. StoryChief - Asked ChatGPT "What are the best content marketing platforms?": 1. HubSpot, 2. Semrush, 3. StoryChief, 4. CoSchedule, 5. Contently - Asked ChatGPT "What's the best content marketing platform for a marketing team?": 1. HubSpot, 2. Semrush, 3. CoSchedule, 4. Optimizely, 5. StoryChief - Searched Google, AI Overview "content marketing platform": 1. Optimizely, 2. HubSpot, 3. Contently - Searched Google, AI Overview "content planning software": 1. CoSchedule Not named in any answer: Skyword and Uberflip. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for content marketing platforms worldwide in September 2026? - Estimated monthly branded searches for CoSchedule worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in September 2026. ## How has branded search for CoSchedule and HubSpot changed worldwide over the last 12 months? | Month | CoSchedule estimated searches | CoSchedule Share of Search | CoSchedule rank | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4.4K | 0.4% | 5 | 1K | 0.09% | 7 | | Dec 2025 | 4.4K | 0.46% | 5 | 1.3K | 0.14% | 7 | | Jan 2026 | 4.4K | 0.43% | 5 | 1.3K | 0.13% | 7 | | Feb 2026 | 4.4K | 0.46% | 5 | 1.6K | 0.17% | 7 | | Mar 2026 | 4.4K | 0.39% | 5 | 2.4K | 0.21% | 7 | | Apr 2026 | 3.6K | 0.32% | 5 | 1.6K | 0.14% | 7 | | May 2026 | 3.6K | 0.37% | 5 | 1.6K | 0.17% | 7 | | Jun 2026 | 3.6K | 0.38% | 5 | 1.6K | 0.17% | 7 | | Jul 2026 | 3.6K | 0.38% | 5 | 1.6K | 0.17% | 7 | | Aug 2026 | 2.9K | 0.3% | 5 | 1.3K | 0.13% | 7 | | Sep 2026 | 3.6K | 0.37% | 5 | 1K | 0.1% | 7 | | Oct 2026 | — | — | — | — | — | — | ## How are CoSchedule’s and HubSpot’s branded searches counted? Brandwave collects information about searches that people make online using CoSchedule’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CoSchedule**: Measured on the search term “coschedule”. - **HubSpot**: Measured on the search term “hubspot content hub”. - [CoSchedule profile](/demand/global-en/brands/coschedule) - [HubSpot profile](/demand/global-en/brands/hubspot) - [All content marketing platforms worldwide](/demand/global-en/categories/content-marketing-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CoSchedule or HubSpot more popular in search? In September 2026, CoSchedule had more branded searches than HubSpot among content marketing platforms worldwide. CoSchedule had about 3,600 branded searches, while HubSpot had 1,000. CoSchedule made up 0.37% of all content marketing platform searches we track, and HubSpot accounted for 0.1%. ## Cite this page Brandwave. "CoSchedule vs HubSpot: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/coschedule-vs-hubspot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/coschedule-vs-hubspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.