--- title: "COREtec vs Gerflor: Which is searched more?" description: "Is COREtec or Gerflor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/coretec-vs-gerflor" publisher: "Brandwave" --- # COREtec vs Gerflor: Which is searched more? Is COREtec or Gerflor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: COREtec and Gerflor - **Competitive set**: Vinyl and laminate flooring brands - **Market**: Global - **Month measured**: Sep 2026 - **COREtec Share of Search**: 16.5% - **Gerflor Share of Search**: 16% ## Is COREtec or Gerflor more popular in search? - In September 2026, COREtec had more branded searches than Gerflor among vinyl and laminate flooring brands worldwide. COREtec had about 41,900 branded searches, while Gerflor had 40,500. COREtec made up 16.5% of all vinyl and laminate flooring brand searches we track, and Gerflor accounted for 16%. - The lead changed hands 2 times in the 12 months ending September 2026: Gerflor took it in December 2025, COREtec took it in January 2026. - Across the 12 months ending September 2026, COREtec’s share of searches among vinyl and laminate flooring brands worldwide moved from 16% to 16.5%, and its estimated monthly branded searches moved from 51.2K to 41.9K. - Across the 12 months ending September 2026, Gerflor’s share of searches among vinyl and laminate flooring brands worldwide moved from 15.4% to 16%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, COREtec was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gerflor did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | COREtec | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Mohawk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shaw Floors | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pergo | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | LifeProof | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Karndean | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Quick-Step | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Tarkett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gerflor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vinyl and laminate flooring brands - Asked ChatGPT "Which vinyl and laminate flooring brand should I buy?": 1. COREtec, 2. Shaw Floors, 3. Mohawk, 4. Pergo, 5. LifeProof - Asked ChatGPT "What are the best vinyl and laminate flooring brands?": 1. COREtec, 2. Karndean, 3. Mohawk, 4. LifeProof, 5. Pergo, 6. Quick-Step, 7. Shaw Floors - Asked ChatGPT "What's the best vinyl and laminate flooring brand for a home renovation?": 1. COREtec, 2. Shaw Floors, 3. Mohawk, 4. Pergo, 5. Quick-Step - Searched Google, AI Overview "vinyl flooring brands": 1. COREtec, 2. Mohawk, 3. LifeProof, 4. Karndean - Searched Google, AI Overview "laminate flooring brands": 1. Mohawk, 2. Pergo, 3. Shaw Floors, 4. Quick-Step Not named in any answer: Tarkett and Gerflor. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026? - In September 2026, Gerflor gained share of searches among vinyl and laminate flooring brands worldwide, from 13% to 16%. - In September 2026, COREtec lost share of searches among vinyl and laminate flooring brands worldwide, from 18.9% to 16.5%. ## Month by month | Month | COREtec estimated searches | COREtec Share of Search | COREtec rank | Gerflor estimated searches | Gerflor Share of Search | Gerflor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 51.2K | 16% | 2 | 49.5K | 15.4% | 3 | | Nov 2025 | 51.2K | 16.9% | 2 | 49.5K | 16.4% | 3 | | Dec 2025 | 40.3K | 15.8% | 3 | 40.5K | 15.9% | 2 | | Jan 2026 | 55.3K | 17% | 2 | 49.5K | 15.2% | 3 | | Feb 2026 | 51.2K | 16.6% | 2 | 49.5K | 16.1% | 3 | | Mar 2026 | 62.7K | 19.1% | 2 | 49.5K | 15.1% | 3 | | Apr 2026 | 51.2K | 16.1% | 2 | 49.5K | 15.6% | 3 | | May 2026 | 51.2K | 16.4% | 3 | 49.5K | 15.9% | 4 | | Jun 2026 | 47.9K | 16.6% | 3 | 40.5K | 14.1% | 4 | | Jul 2026 | 47.9K | 18.2% | 2 | 40.5K | 15.4% | 3 | | Aug 2026 | 47.9K | 18.9% | 2 | 33.1K | 13% | 3 | | Sep 2026 | 41.9K | 16.5% | 2 | 40.5K | 16% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using COREtec’s and Gerflor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **COREtec**: Measured on the search terms “coretec” and “coretec flooring”, summed into one figure. - **Gerflor**: Measured on the search term “gerflor”. - [COREtec profile](/demand/global-en/brands/coretec) - [Gerflor profile](/demand/global-en/brands/gerflor) - [All vinyl and laminate flooring brands worldwide](/demand/global-en/categories/vinyl-and-laminate-flooring-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is COREtec or Gerflor more popular in search? In September 2026, COREtec had more branded searches than Gerflor among vinyl and laminate flooring brands worldwide. COREtec had about 41,900 branded searches, while Gerflor had 40,500. COREtec made up 16.5% of all vinyl and laminate flooring brand searches we track, and Gerflor accounted for 16%. ## Cite this page Brandwave. "COREtec vs Gerflor: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/coretec-vs-gerflor This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/coretec-vs-gerflor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.