--- title: "Cora vs Stayfree: Which is searched more?" description: "Is Cora or Stayfree more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cora-vs-stayfree" publisher: "Brandwave" --- # Cora vs Stayfree: Which is searched more? Is Cora or Stayfree more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cora and Stayfree - **Competitive set**: Period care brands - **Market**: Global - **Month measured**: Sep 2026 - **Cora Share of Search**: 6.2% - **Stayfree Share of Search**: 20.6% ## Is Cora or Stayfree more popular in search? - In September 2026, Stayfree had more branded searches than Cora among period care brands worldwide. Stayfree had about 90,500 branded searches, while Cora had 27,300. Stayfree made up 20.6% of all period care brand searches we track, and Cora accounted for 6.2%. - Stayfree was ahead of Cora in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cora’s share of searches among period care brands worldwide moved from 4.6% to 6.2%, and its estimated monthly branded searches moved from 18.3K to 27.3K. - Across the 12 months ending September 2026, Stayfree’s share of searches among period care brands worldwide moved from 22.6% to 20.6%, and its estimated monthly branded searches held steady at 90.5K. ## Top period care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cora was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Stayfree did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rael | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Always | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Cora | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | L. | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Saalt | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Knix | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Stayfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Modibodi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Libra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period care brands - Asked ChatGPT "Which period care brand should I buy?": 1. Rael, 2. Always, 3. Cora, 4. Saalt - Asked ChatGPT "What are the best period care brands?": 1. Rael, 2. Cora, 3. Saalt, 4. L., 5. Knix - Asked ChatGPT "What's the best period care brand for monthly protection?": 1. Always, 2. Rael, 3. L., 4. Knix - Searched Google, AI Overview "tampon brands": 1. Cora, 2. Rael - Searched Google, AI Overview "pad brands": 1. Always, 2. Rael, 3. L., 4. Cora Not named in any answer: Stayfree, Modibodi, Thinx and Libra. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for period care brands worldwide in September 2026? - In September 2026, Cora overtook Thinx to rank 5th among period care brands worldwide, with 6.2% of the searches. - In September 2026, Stayfree gained share of searches among period care brands worldwide, from 17.5% to 20.6%. ## Month by month | Month | Cora estimated searches | Cora Share of Search | Cora rank | Stayfree estimated searches | Stayfree Share of Search | Stayfree rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.3K | 4.6% | 7 | 90.5K | 22.6% | 2 | | Nov 2025 | 18.2K | 3.5% | 6 | 90.5K | 17.5% | 2 | | Dec 2025 | 18.2K | 4.1% | 6 | 90.5K | 20.1% | 2 | | Jan 2026 | 18.2K | 3.5% | 6 | 90.5K | 17.3% | 2 | | Feb 2026 | 14.9K | 3.4% | 6 | 74K | 16.7% | 3 | | Mar 2026 | 18.2K | 3.9% | 7 | 90.5K | 19.5% | 2 | | Apr 2026 | 18.3K | 3.5% | 7 | 90.5K | 17.1% | 2 | | May 2026 | 22.4K | 4% | 6 | 90.5K | 16.3% | 3 | | Jun 2026 | 22.4K | 3.7% | 6 | 90.5K | 15.1% | 3 | | Jul 2026 | 27.3K | 4.3% | 6 | 90.5K | 14.3% | 3 | | Aug 2026 | 27.3K | 5.3% | 6 | 90.5K | 17.5% | 2 | | Sep 2026 | 27.3K | 6.2% | 5 | 90.5K | 20.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Cora’s and Stayfree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cora**: Measured on the search terms “cora period” and “cora tampons”, summed into one figure. - **Stayfree**: Measured on the search term “stayfree”. - [Cora profile](/demand/global-en/brands/cora) - [Stayfree profile](/demand/global-en/brands/stayfree) - [All period care brands worldwide](/demand/global-en/categories/period-care-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cora or Stayfree more popular in search? In September 2026, Stayfree had more branded searches than Cora among period care brands worldwide. Stayfree had about 90,500 branded searches, while Cora had 27,300. Stayfree made up 20.6% of all period care brand searches we track, and Cora accounted for 6.2%. ## Cite this page Brandwave. "Cora vs Stayfree: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cora-vs-stayfree This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cora-vs-stayfree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.