--- title: "COOLA vs Thinkbaby: Which is more popular?" description: "Is COOLA or Thinkbaby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/coola-vs-thinkbaby" publisher: "Brandwave" --- # COOLA vs Thinkbaby: Which is more popular? Is COOLA or Thinkbaby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: COOLA and Thinkbaby - **Competitive set**: Sunscreen brands - **Market**: Global - **Month measured**: Oct 2026 - **COOLA Share of Search**: 0.29% - **Thinkbaby Share of Search**: 0.19% ## Is COOLA or Thinkbaby more popular in search? - In October 2026, COOLA had more branded searches than Thinkbaby among sunscreen brands worldwide. COOLA had about 6,930 branded searches, while Thinkbaby had 4,450. COOLA made up 0.29% of all sunscreen brand searches we track, and Thinkbaby accounted for 0.19%. - The lead changed hands 2 times in the 12 months ending October 2026: Thinkbaby took it in March 2026, COOLA took it in July 2026. - Across the 12 months ending October 2026, COOLA’s share of searches among sunscreen brands worldwide moved from 0.34% to 0.29%, and its estimated monthly branded searches moved from 5.7K to 6.9K. - Across the 12 months ending October 2026, Thinkbaby’s share of searches among sunscreen brands worldwide moved from 0.21% to 0.19%, and its estimated monthly branded searches moved from 3.6K to 4.5K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither COOLA nor Thinkbaby showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Neutrogena | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | EltaMD | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | CeraVe | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Blue Lizard | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Beauty of Joseon | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Supergoop! | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Ultra Violette | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nivea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Banana Boat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eucerin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Naked Sundays | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | COSRX | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sun Bum | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Aveeno | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Vacation | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | COOLA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Thinkbaby | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Childs Farm | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen brand should I buy?": 1. La Roche-Posay, 2. CeraVe, 3. Blue Lizard - Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. Beauty of Joseon, 5. Supergoop!, 6. Blue Lizard, 7. CeraVe - Asked ChatGPT "What's the best sunscreen brand for daily sun protection?": 1. La Roche-Posay, 2. EltaMD, 3. CeraVe, 4. Neutrogena - Searched Google, AI Overview "best sunscreen": 1. La Roche-Posay, 2. Neutrogena, 3. Blue Lizard Not named in any answer: Ultra Violette, Nivea, Banana Boat, Eucerin, Naked Sundays, COSRX, Sun Bum, Bondi Sands, Aveeno, Vacation, COOLA, Thinkbaby and Childs Farm. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sunscreen brands worldwide in October 2026? - Estimated monthly branded searches for Thinkbaby worldwide rose 21.9% over 12 measured months, from 3.6K to 4.5K in October 2026. - Estimated monthly branded searches for COOLA worldwide rose 20.7% over 12 measured months, from 5.7K to 6.9K in October 2026. ## How has branded search for COOLA and Thinkbaby changed worldwide over the last 12 months? | Month | COOLA estimated searches | COOLA Share of Search | COOLA rank | Thinkbaby estimated searches | Thinkbaby Share of Search | Thinkbaby rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 5.7K | 0.34% | 18 | 3.6K | 0.21% | 19 | | Dec 2025 | 5.7K | 0.35% | 18 | 3.7K | 0.22% | 19 | | Jan 2026 | 7K | 0.37% | 18 | 5.5K | 0.29% | 19 | | Feb 2026 | 8.6K | 0.46% | 18 | 6.7K | 0.36% | 19 | | Mar 2026 | 15.7K | 0.59% | 19 | 18.4K | 0.69% | 17 | | Apr 2026 | 15.7K | 0.51% | 19 | 22.6K | 0.73% | 17 | | May 2026 | 19.5K | 0.56% | 19 | 33.7K | 0.96% | 16 | | Jun 2026 | 23.9K | 0.67% | 17 | 33.5K | 0.94% | 16 | | Jul 2026 | 19.5K | 0.64% | 17 | 18.4K | 0.61% | 18 | | Aug 2026 | 10.7K | 0.42% | 18 | 10K | 0.4% | 19 | | Sep 2026 | 5.8K | 0.26% | 18 | 4.5K | 0.2% | 19 | | Oct 2026 | 6.9K | 0.29% | 18 | 4.5K | 0.19% | 19 | ## How are COOLA’s and Thinkbaby’s branded searches counted? Brandwave collects information about searches that people make online using COOLA’s and Thinkbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **COOLA**: Measured on the search terms “coola skincare”, “coola spf”, “coola sun care”, “coola sun cream” and “coola sunscreen”, summed into one figure. - **Thinkbaby**: Measured on the search terms “thinkbaby spf” and “thinkbaby sunscreen”, summed into one figure. - [COOLA profile](/demand/global-en/brands/coola) - [Thinkbaby profile](/demand/global-en/brands/thinkbaby) - [All sunscreen brands worldwide](/demand/global-en/categories/sunscreen-brands): The set both shares are measured inside, 20 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is COOLA or Thinkbaby more popular in search? In October 2026, COOLA had more branded searches than Thinkbaby among sunscreen brands worldwide. COOLA had about 6,930 branded searches, while Thinkbaby had 4,450. COOLA made up 0.29% of all sunscreen brand searches we track, and Thinkbaby accounted for 0.19%. ## Cite this page Brandwave. "COOLA vs Thinkbaby: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/coola-vs-thinkbaby This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/coola-vs-thinkbaby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.