--- title: "Converse vs Skechers: Which is searched more?" description: "Is Converse or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/converse-vs-skechers" publisher: "Brandwave" --- # Converse vs Skechers: Which is searched more? Is Converse or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Converse and Skechers - **Competitive set**: Sneaker brands - **Market**: Global - **Month measured**: Sep 2026 - **Converse Share of Search**: 4.4% - **Skechers Share of Search**: 6.6% ## Is Converse or Skechers more popular in search? - In September 2026, Skechers had more branded searches than Converse among sneaker brands worldwide. Skechers had about 6.1 million branded searches, while Converse had 4.1 million. Skechers made up 6.6% of all sneaker brand searches we track, and Converse accounted for 4.4%. - Skechers was ahead of Converse in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Converse’s share of searches among sneaker brands worldwide moved from 3.5% to 4.4%, and its estimated monthly branded searches moved from 3.4M to 4.1M. - Across the 12 months ending September 2026, Skechers’ share of searches among sneaker brands worldwide moved from 6.4% to 6.6%, and its estimated monthly branded searches held steady at 6.1M. ## Top sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Converse was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Skechers did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Nike | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Adidas | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | ASICS | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Converse | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | HOKA | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Puma | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Reebok | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Vans | 9th | 0 of 3 | 1 of 1 | 1 of 4 | | Salomon | 10th | 1 of 3 | 1 of 1 | 2 of 4 | | Skechers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Allbirds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sneaker brands - Asked ChatGPT "Which sneaker brand should I buy?": 1. New Balance, 2. Nike, 3. Adidas, 4. ASICS, 5. Converse - Asked ChatGPT "What are the best sneaker brands?": 1. Nike, 2. New Balance, 3. Adidas, 4. ASICS, 5. Converse, 6. HOKA, 7. Puma, 8. Salomon, 9. Reebok - Asked ChatGPT "What's the best sneaker brand for daily wear?": 1. New Balance, 2. ASICS, 3. Nike, 4. HOKA, 5. Adidas - Searched Google, AI Overview "sneaker brands": 1. Nike, 2. Adidas, 3. New Balance, 4. Converse, 5. Vans, 6. Reebok, 7. Puma, 8. ASICS, 9. Salomon, 10. HOKA Not named in any answer: Skechers and Allbirds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sneaker brands worldwide in September 2026? - In September 2026, Skechers gained share of searches among sneaker brands worldwide, from 5.8% to 6.6%. - In September 2026, Converse gained share of searches among sneaker brands worldwide, from 3.9% to 4.4%. ## Month by month | Month | Converse estimated searches | Converse Share of Search | Converse rank | Skechers estimated searches | Skechers Share of Search | Skechers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4M | 3.5% | 8 | 6.1M | 6.4% | 6 | | Nov 2025 | 4.1M | 3.2% | 8 | 7.5M | 5.9% | 5 | | Dec 2025 | 4.1M | 3.7% | 8 | 6.1M | 5.6% | 6 | | Jan 2026 | 3.4M | 3.5% | 8 | 6.1M | 6.3% | 6 | | Feb 2026 | 3.4M | 3.8% | 8 | 5M | 5.6% | 6 | | Mar 2026 | 4.1M | 3.7% | 8 | 6.1M | 5.6% | 6 | | Apr 2026 | 3.4M | 3.4% | 8 | 6.1M | 6.2% | 6 | | May 2026 | 4.1M | 3.9% | 8 | 7.5M | 7% | 5 | | Jun 2026 | 3.4M | 3.5% | 8 | 6.1M | 6.4% | 6 | | Jul 2026 | 3.4M | 3.5% | 8 | 5M | 5.2% | 6 | | Aug 2026 | 4.1M | 3.9% | 8 | 6.1M | 5.8% | 6 | | Sep 2026 | 4.1M | 4.4% | 8 | 6.1M | 6.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Converse’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Converse**: Measured on the search term “converse”. - **Skechers**: Measured on the search term “skechers”. - [Converse profile](/demand/global-en/brands/converse) - [Skechers profile](/demand/global-en/brands/skechers) - [All sneaker brands worldwide](/demand/global-en/categories/sneaker-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Converse or Skechers more popular in search? In September 2026, Skechers had more branded searches than Converse among sneaker brands worldwide. Skechers had about 6.1 million branded searches, while Converse had 4.1 million. Skechers made up 6.6% of all sneaker brand searches we track, and Converse accounted for 4.4%. ## Cite this page Brandwave. "Converse vs Skechers: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/converse-vs-skechers This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/converse-vs-skechers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.