--- title: "Continental vs Swanson: Which is searched more?" description: "Is Continental or Swanson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/continental-foods-vs-swanson" publisher: "Brandwave" --- # Continental vs Swanson: Which is searched more? Is Continental or Swanson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Continental and Swanson - **Competitive set**: Soup and stock brands - **Market**: Global - **Month measured**: Sep 2026 - **Continental Share of Search**: 0.24% - **Swanson Share of Search**: 1.2% ## Is Continental or Swanson more popular in search? - In September 2026, Swanson had more branded searches than Continental among soup and stock brands worldwide. Swanson had about 12,100 branded searches, while Continental had 2,400. Swanson made up 1.2% of all soup and stock brand searches we track, and Continental accounted for 0.24%. - Swanson was ahead of Continental in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Continental’s share of searches among soup and stock brands worldwide moved from 0.18% to 0.24%, and its estimated monthly branded searches moved from 1.9K to 2.4K. - Across the 12 months ending September 2026, Swanson’s share of searches among soup and stock brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top soup and stock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swanson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Continental did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kitchen Basics | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Swanson | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rao's | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Pacific Foods | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Campbell's | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Better Than Bouillon | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Maggi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Continental | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soup and stock brands - Asked ChatGPT "Which soup or stock brand should I buy?": 1. Kitchen Basics, 2. Swanson, 3. Pacific Foods - Asked ChatGPT "What are the best soup and stock brands?": 1. Rao's, 2. Swanson, 3. Better Than Bouillon, 4. Kitchen Basics, 5. Pacific Foods, 6. Campbell's - Asked ChatGPT "What's the best soup or stock brand for easy cooking?": 1. Kitchen Basics, 2. Swanson, 3. Pacific Foods, 4. Better Than Bouillon, 5. Campbell's - Searched Google, AI Overview "soup brands": 1. Campbell's, 2. Rao's, 3. Pacific Foods - Searched Google, AI Overview "best soup mix": named none of the brands we track Not named in any answer: Maggi and Continental. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for soup and stock brands worldwide in September 2026? - In September 2026, Swanson lost share of searches among soup and stock brands worldwide, from 1.8% to 1.2%. - Estimated monthly branded searches for Continental worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## Month by month | Month | Continental estimated searches | Continental Share of Search | Continental rank | Swanson estimated searches | Swanson Share of Search | Swanson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.18% | 7 | 14.8K | 1.4% | 5 | | Nov 2025 | 1.9K | 0.11% | 7 | 22.2K | 1.3% | 5 | | Dec 2025 | 1.9K | 0.16% | 8 | 27.1K | 2.3% | 5 | | Jan 2026 | 1.9K | 0.17% | 7 | 27.1K | 2.4% | 5 | | Feb 2026 | 1.9K | 0.2% | 7 | 22.2K | 2.4% | 5 | | Mar 2026 | 1.9K | 0.19% | 7 | 18.1K | 1.8% | 5 | | Apr 2026 | 1.9K | 0.21% | 7 | 12.1K | 1.3% | 5 | | May 2026 | 2.4K | 0.25% | 7 | 18.1K | 1.9% | 5 | | Jun 2026 | 2.4K | 0.28% | 7 | 12.1K | 1.4% | 5 | | Jul 2026 | 2.4K | 0.27% | 7 | 14.8K | 1.7% | 5 | | Aug 2026 | 2.4K | 0.24% | 7 | 18.1K | 1.8% | 5 | | Sep 2026 | 2.4K | 0.24% | 7 | 12.1K | 1.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Continental’s and Swanson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Continental**: Measured on the search term “continental soup”. - **Swanson**: Measured on the search term “swanson broth”. - [Continental profile](/demand/global-en/brands/continental-foods) - [Swanson profile](/demand/global-en/brands/swanson) - [All soup and stock brands worldwide](/demand/global-en/categories/soup-and-stock-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Continental or Swanson more popular in search? In September 2026, Swanson had more branded searches than Continental among soup and stock brands worldwide. Swanson had about 12,100 branded searches, while Continental had 2,400. Swanson made up 1.2% of all soup and stock brand searches we track, and Continental accounted for 0.24%. ## Cite this page Brandwave. "Continental vs Swanson: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/continental-foods-vs-swanson This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/continental-foods-vs-swanson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.