---
title: "Contently vs Optimizely: Which is more popular by branded search?"
description: "Which is more popular in search, Contently or Optimizely? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/contently-vs-optimizely"
publisher: "Brandwave"
---

# Contently vs Optimizely: Which is more popular by branded search?

Which is more popular in search, Contently or Optimizely? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Contently and Optimizely
- **Competitive set**: Content marketing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Contently Share of Search**: 2.7%
- **Optimizely Share of Search**: 82.5%

## Which is more popular in search, Contently or Optimizely?

- In August 2026, Optimizely had more branded searches than Contently among content marketing platforms worldwide. Optimizely was estimated to have 248K branded searches compared to Contently’s 8.2K, and held an 82.5% Share of Search versus Contently’s 2.7%.
- Optimizely was ahead of Contently in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Contently’s estimated Share of Search among content marketing platforms worldwide moved from 4.1% to 2.7%, and its estimated monthly branded searches moved from 12.2K to 8.2K.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among content marketing platforms worldwide moved from 83.1% to 82.5%, and its estimated monthly branded searches held steady at 248K.

## How did search popularity change for content marketing platforms worldwide in August 2026?

- In August 2026, Optimizely lost estimated Share of Search among content marketing platforms worldwide, from 89.2% to 82.5%.
- Estimated monthly branded searches for Contently worldwide fell 33% over 11 measured months, from 12.2K to 8.2K in August 2026.

## Month by month

| Month | Contently estimated searches | Contently Share of Search | Contently rank | Optimizely estimated searches | Optimizely Share of Search | Optimizely rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.2K | 4.1% | 3 | 248K | 83.1% | 1 |
| Nov 2025 | 10K | 3.5% | 3 | 248K | 87.2% | 1 |
| Dec 2025 | 10K | 3.5% | 3 | 248K | 87.2% | 1 |
| Jan 2026 | 10K | 2.9% | 3 | 303K | 88% | 1 |
| Feb 2026 | 10K | 3.5% | 3 | 248K | 86.9% | 1 |
| Mar 2026 | 10K | 3.4% | 3 | 248K | 85.4% | 1 |
| Apr 2026 | 10K | 3.5% | 3 | 248K | 87.1% | 1 |
| May 2026 | 10K | 3.5% | 3 | 247K | 87.3% | 1 |
| Jun 2026 | 9.9K | 3.6% | 3 | 248K | 89.8% | 1 |
| Jul 2026 | 8.1K | 2.9% | 3 | 248K | 89.2% | 1 |
| Aug 2026 | 8.2K | 2.7% | 3 | 248K | 82.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Contently’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Contently**: Measured on the search terms “contently”, “contently content marketing” and “contently.com”, summed into one figure.
- **Optimizely**: Measured on the search terms “optimizely”, “optimizely cms”, “optimizely content marketing”, “optimizely personalization” and “optimizely.com”, summed into one figure.

- [Contently profile](/demand/global-en/brands/contently)
- [Optimizely profile](/demand/global-en/brands/optimizely)
- [All content marketing platforms worldwide](/demand/global-en/categories/content-marketing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Contently or Optimizely?

In August 2026, Optimizely had more branded searches than Contently among content marketing platforms worldwide. Optimizely was estimated to have 248K branded searches compared to Contently’s 8.2K, and held an 82.5% Share of Search versus Contently’s 2.7%.

## Cite this page

Brandwave. "Contently vs Optimizely: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/contently-vs-optimizely

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/contently-vs-optimizely. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.