---
title: "Contentful vs WordPress: Which is more popular by branded search?"
description: "Which is more popular in search, Contentful or WordPress? Compare estimated monthly branded-search demand and Share of Search inside the Content management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/contentful-vs-wordpress"
publisher: "Brandwave"
---

# Contentful vs WordPress: Which is more popular by branded search?

Which is more popular in search, Contentful or WordPress? Compare estimated monthly branded-search demand and Share of Search inside the Content management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Contentful and WordPress
- **Competitive set**: Content management systems
- **Market**: Global
- **Month measured**: Aug 2026
- **Contentful Share of Search**: 3%
- **WordPress Share of Search**: 89.6%

## Which is more popular in search, Contentful or WordPress?

- In August 2026, WordPress had more branded searches than Contentful among content management systems worldwide. WordPress was estimated to have 1.4M branded searches compared to Contentful’s 47K, and held an 89.6% Share of Search versus Contentful’s 3%.
- WordPress was ahead of Contentful in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Contentful’s estimated Share of Search among content management systems worldwide moved from 2.5% to 3%, and its estimated monthly branded searches moved from 65.8K to 47K.
- Across the 11 months ending August 2026, WordPress’ estimated Share of Search among content management systems worldwide moved from 90.5% to 89.6%, and its estimated monthly branded searches moved from 2.4M to 1.4M.

## How did search popularity change for content management systems worldwide in August 2026?

- In August 2026, WordPress gained estimated Share of Search among content management systems worldwide, from 88.1% to 89.6%.
- In August 2026, Contentful rose from 4th to 3rd among content management systems worldwide.

## Month by month

| Month | Contentful estimated searches | Contentful Share of Search | Contentful rank | WordPress estimated searches | WordPress Share of Search | WordPress rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 65.8K | 2.5% | 4 | 2.4M | 90.5% | 1 |
| Nov 2025 | 53.8K | 2.5% | 4 | 2M | 90.6% | 1 |
| Dec 2025 | 54K | 2.5% | 4 | 2M | 91.1% | 1 |
| Jan 2026 | 65.7K | 3% | 3 | 2M | 90.1% | 1 |
| Feb 2026 | 56.7K | 2.6% | 4 | 2M | 90.3% | 1 |
| Mar 2026 | 70.3K | 3.1% | 4 | 2M | 89.1% | 1 |
| Apr 2026 | 57.5K | 2.6% | 4 | 2M | 90.6% | 1 |
| May 2026 | 56.7K | 3.1% | 3 | 1.6M | 88.7% | 1 |
| Jun 2026 | 82K | 4.4% | 2 | 1.6M | 87.7% | 1 |
| Jul 2026 | 48.8K | 3.1% | 4 | 1.4M | 88.1% | 1 |
| Aug 2026 | 47K | 3% | 3 | 1.4M | 89.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Contentful’s and WordPress’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Contentful**: Measured on the search terms “contentful”, “contentful cms” and “contentful headless cms”, summed into one figure.
- **WordPress**: Measured on the search terms “wordpress”, “wordpress cms”, “wordpress org”, “wordpress website builder” and “wordpress.com”, summed into one figure.

- [Contentful profile](/demand/global-en/brands/contentful)
- [WordPress profile](/demand/global-en/brands/wordpress)
- [All content management systems worldwide](/demand/global-en/categories/content-management-systems): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Contentful or WordPress?

In August 2026, WordPress had more branded searches than Contentful among content management systems worldwide. WordPress was estimated to have 1.4M branded searches compared to Contentful’s 47K, and held an 89.6% Share of Search versus Contentful’s 3%.

## Cite this page

Brandwave. "Contentful vs WordPress: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/contentful-vs-wordpress

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/contentful-vs-wordpress. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.