---
title: "Contentful vs Sanity: Which is more popular by branded search?"
description: "Which is more popular in search, Contentful or Sanity? Compare estimated monthly branded-search demand and Share of Search inside the Headless CMS platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/contentful-vs-sanity-cms"
publisher: "Brandwave"
---

# Contentful vs Sanity: Which is more popular by branded search?

Which is more popular in search, Contentful or Sanity? Compare estimated monthly branded-search demand and Share of Search inside the Headless CMS platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Contentful and Sanity
- **Competitive set**: Headless CMS platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Contentful Share of Search**: 17.1%
- **Sanity Share of Search**: 8.6%

## Which is more popular in search, Contentful or Sanity?

- In August 2026, Contentful had more branded searches than Sanity among headless CMS platforms worldwide. Contentful was estimated to have 47K branded searches compared to Sanity’s 23.5K, and held a 17.1% Share of Search versus Sanity’s 8.6%.
- Contentful was ahead of Sanity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS platforms worldwide moved from 19.2% to 17.1%, and its estimated monthly branded searches moved from 65.8K to 47K.
- Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS platforms worldwide moved from 5.5% to 8.6%, and its estimated monthly branded searches moved from 19K to 23.5K.

## How did search popularity change for headless CMS platforms worldwide in August 2026?

- In August 2026, Contentful gained estimated Share of Search among headless CMS platforms worldwide, from 16.2% to 17.1%.
- In August 2026, Sanity lost estimated Share of Search among headless CMS platforms worldwide, from 9.1% to 8.6%.

## Month by month

| Month | Contentful estimated searches | Contentful Share of Search | Contentful rank | Sanity estimated searches | Sanity Share of Search | Sanity rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 65.8K | 19.2% | 2 | 19K | 5.5% | 7 |
| Nov 2025 | 53.8K | 17.2% | 3 | 16.3K | 5.2% | 7 |
| Dec 2025 | 54K | 18.6% | 3 | 16.3K | 5.6% | 7 |
| Jan 2026 | 65.7K | 19.6% | 2 | 20.1K | 6% | 7 |
| Feb 2026 | 56.7K | 17% | 3 | 23.8K | 7.1% | 7 |
| Mar 2026 | 70.3K | 19.5% | 2 | 28.9K | 8% | 7 |
| Apr 2026 | 57.5K | 17.6% | 3 | 29.2K | 8.9% | 7 |
| May 2026 | 56.7K | 17.4% | 3 | 29.2K | 9% | 7 |
| Jun 2026 | 82K | 23.4% | 1 | 28.6K | 8.1% | 7 |
| Jul 2026 | 48.8K | 16.2% | 3 | 27.6K | 9.1% | 7 |
| Aug 2026 | 47K | 17.1% | 3 | 23.5K | 8.6% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Contentful’s and Sanity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Contentful**: Measured on the search terms “contentful”, “contentful cms” and “contentful headless cms”, summed into one figure.
- **Sanity**: Measured on the search terms “sanity cms”, “sanity headless cms” and “sanity io”, summed into one figure.

- [Contentful profile](/demand/global-en/brands/contentful)
- [Sanity profile](/demand/global-en/brands/sanity-cms)
- [All headless CMS platforms worldwide](/demand/global-en/categories/headless-cms-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Contentful or Sanity?

In August 2026, Contentful had more branded searches than Sanity among headless CMS platforms worldwide. Contentful was estimated to have 47K branded searches compared to Sanity’s 23.5K, and held a 17.1% Share of Search versus Sanity’s 8.6%.

## Cite this page

Brandwave. "Contentful vs Sanity: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/contentful-vs-sanity-cms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/contentful-vs-sanity-cms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.