--- title: "Consensus vs NotebookLM: Which is searched more?" description: "Is Consensus or NotebookLM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI research assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/consensus-vs-notebooklm" publisher: "Brandwave" --- # Consensus vs NotebookLM: Which is searched more? Is Consensus or NotebookLM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI research assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Consensus and NotebookLM - **Competitive set**: AI research assistants - **Market**: Global - **Month measured**: Sep 2026 - **Consensus Share of Search**: 3.8% - **NotebookLM Share of Search**: 60.8% ## Is Consensus or NotebookLM more popular in search? - In September 2026, NotebookLM had more branded searches than Consensus among AI research assistants worldwide. NotebookLM had about 24.5 million branded searches, while Consensus had 1.6 million. NotebookLM made up 60.8% of all AI research assistant searches we track, and Consensus accounted for 3.8%. - NotebookLM was ahead of Consensus in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Consensus’ share of searches among AI research assistants worldwide moved from 2.2% to 3.8%, and its estimated monthly branded searches moved from 1.1M to 1.6M. - Across the 12 months ending September 2026, NotebookLM’s share of searches among AI research assistants worldwide moved from 23% to 60.8%, and its estimated monthly branded searches moved from 11.9M to 24.5M. ## Top AI research assistants in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Consensus and NotebookLM were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NotebookLM was listed before Consensus in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Elicit | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Perplexity | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NotebookLM | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Consensus | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Scite | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Semantic Scholar | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about AI research assistants - Asked ChatGPT "Which AI research assistant should I use?": 1. Perplexity, 2. Elicit, 3. NotebookLM, 4. Consensus - Asked ChatGPT "What are the best AI research assistants?": 1. Perplexity, 2. Elicit, 3. NotebookLM, 4. Consensus, 5. Scite - Asked ChatGPT "What's the best AI research assistant for research with citations?": 1. Perplexity, 2. Elicit, 3. NotebookLM, 4. Consensus - Searched Google, AI Overview "ai research assistant": 1. Elicit, 2. NotebookLM, 3. Scite - Searched Google, AI Overview "ai paper search": 1. Consensus, 2. Elicit, 3. Scite, 4. Semantic Scholar Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for AI research assistants worldwide in September 2026? - Estimated monthly branded searches for NotebookLM worldwide rose 106.1% over 12 measured months, from 11.9M to 24.5M in September 2026. - Estimated monthly branded searches for Consensus worldwide rose 37.9% over 12 measured months, from 1.1M to 1.6M in September 2026. ## Month by month | Month | Consensus estimated searches | Consensus Share of Search | Consensus rank | NotebookLM estimated searches | NotebookLM Share of Search | NotebookLM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1M | 2.2% | 3 | 11.9M | 23% | 2 | | Nov 2025 | 1.2M | 2.6% | 3 | 13.8M | 30.6% | 2 | | Dec 2025 | 974K | 2.5% | 3 | 16.3M | 42.1% | 2 | | Jan 2026 | 1.1M | 2.8% | 3 | 19.9M | 49.7% | 1 | | Feb 2026 | 1M | 2.6% | 3 | 19.9M | 49.9% | 1 | | Mar 2026 | 1.3M | 2.8% | 3 | 24.5M | 53.3% | 1 | | Apr 2026 | 1.4M | 2.8% | 3 | 29.9M | 58.3% | 1 | | May 2026 | 1.4M | 3% | 3 | 29.9M | 62.7% | 1 | | Jun 2026 | 1.3M | 3.3% | 3 | 24.5M | 62.6% | 1 | | Jul 2026 | 1M | 3.2% | 3 | 19.3M | 60.3% | 1 | | Aug 2026 | 1.2M | 3.6% | 3 | 19.9M | 60.8% | 1 | | Sep 2026 | 1.6M | 3.8% | 3 | 24.5M | 60.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Consensus’ and NotebookLM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Consensus**: Measured on the search terms “consensus” and “consensus ai”, summed into one figure. - **NotebookLM**: Measured on the search terms “notebook lm” and “notebooklm”, summed into one figure. - [Consensus profile](/demand/global-en/brands/consensus) - [NotebookLM profile](/demand/global-en/brands/notebooklm) - [All AI research assistants worldwide](/demand/global-en/categories/ai-research-assistants): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Consensus or NotebookLM more popular in search? In September 2026, NotebookLM had more branded searches than Consensus among AI research assistants worldwide. NotebookLM had about 24.5 million branded searches, while Consensus had 1.6 million. NotebookLM made up 60.8% of all AI research assistant searches we track, and Consensus accounted for 3.8%. ## Cite this page Brandwave. "Consensus vs NotebookLM: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/consensus-vs-notebooklm This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/consensus-vs-notebooklm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.