---
title: "Connoisseur vs Haagen-Dazs: Which is searched more?"
description: "Which is more popular in search, Connoisseur or Haagen-Dazs? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/connoisseur-vs-haagen-dazs"
publisher: "Brandwave"
---

# Connoisseur vs Haagen-Dazs: Which is searched more?

Which is more popular in search, Connoisseur or Haagen-Dazs? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Connoisseur and Haagen-Dazs
- **Competitive set**: Ice cream brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Connoisseur Share of Search**: 20.5%
- **Haagen-Dazs Share of Search**: 68.2%

## Which is more popular in search, Connoisseur or Haagen-Dazs?

- In August 2026, Haagen-Dazs had more branded searches than Connoisseur among ice cream brands worldwide. Haagen-Dazs was estimated to have 1.2M branded searches compared to Connoisseur’s 368K, and held a 68.2% Share of Search versus Connoisseur’s 20.5%.
- Haagen-Dazs was ahead of Connoisseur in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Connoisseur’s estimated Share of Search among ice cream brands worldwide moved from 29.9% to 20.5%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among ice cream brands worldwide moved from 56.6% to 68.2%, and its estimated monthly branded searches moved from 696K to 1.2M.

## How did search popularity change for ice cream brands worldwide in August 2026?

- In August 2026, Connoisseur gained estimated Share of Search among ice cream brands worldwide, from 17.4% to 20.5%.
- In August 2026, Haagen-Dazs lost estimated Share of Search among ice cream brands worldwide, from 70.8% to 68.2%.

## Month by month

| Month | Connoisseur estimated searches | Connoisseur Share of Search | Connoisseur rank | Haagen-Dazs estimated searches | Haagen-Dazs Share of Search | Haagen-Dazs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 29.9% | 2 | 696K | 56.6% | 1 |
| Nov 2025 | 368K | 29.1% | 2 | 696K | 55% | 1 |
| Dec 2025 | 368K | 29.1% | 2 | 696K | 55% | 1 |
| Jan 2026 | 368K | 29.9% | 2 | 696K | 56.6% | 1 |
| Feb 2026 | 301K | 25.9% | 2 | 696K | 59.8% | 1 |
| Mar 2026 | 368K | 27.8% | 2 | 751K | 56.8% | 1 |
| Apr 2026 | 301K | 21.7% | 2 | 918K | 66.3% | 1 |
| May 2026 | 368K | 23.4% | 2 | 1M | 63.7% | 1 |
| Jun 2026 | 301K | 18.8% | 2 | 1.1M | 68.6% | 1 |
| Jul 2026 | 301K | 17.4% | 2 | 1.2M | 70.8% | 1 |
| Aug 2026 | 368K | 20.5% | 2 | 1.2M | 68.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Connoisseur’s and Haagen-Dazs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Connoisseur**: Measured on the search term “connoisseur”.
- **Haagen-Dazs**: Measured on the search terms “haagen dazs” and “haagendazs”, summed into one figure.

- [Connoisseur profile](/demand/global-en/brands/connoisseur)
- [Haagen-Dazs profile](/demand/global-en/brands/haagen-dazs)
- [All ice cream brands worldwide](/demand/global-en/categories/ice-cream-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Connoisseur or Haagen-Dazs?

In August 2026, Haagen-Dazs had more branded searches than Connoisseur among ice cream brands worldwide. Haagen-Dazs was estimated to have 1.2M branded searches compared to Connoisseur’s 368K, and held a 68.2% Share of Search versus Connoisseur’s 20.5%.

## Cite this page

Brandwave. "Connoisseur vs Haagen-Dazs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/connoisseur-vs-haagen-dazs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/connoisseur-vs-haagen-dazs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.