---
title: "ConnectWise vs Datto: Which is more popular by branded search?"
description: "Which is more popular in search, ConnectWise or Datto? Compare estimated monthly branded-search demand and Share of Search inside the Rmm platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/connectwise-vs-datto"
publisher: "Brandwave"
---

# ConnectWise vs Datto: Which is more popular by branded search?

Which is more popular in search, ConnectWise or Datto? Compare estimated monthly branded-search demand and Share of Search inside the Rmm platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ConnectWise and Datto
- **Competitive set**: Rmm platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **ConnectWise Share of Search**: 30.5%
- **Datto Share of Search**: 11.2%

## Which is more popular in search, ConnectWise or Datto?

- In August 2026, ConnectWise had more branded searches than Datto among rmm platforms worldwide. ConnectWise was estimated to have 60.5K branded searches compared to Datto’s 22.2K, and held a 30.5% Share of Search versus Datto’s 11.2%.
- ConnectWise was ahead of Datto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ConnectWise’s estimated Share of Search among rmm platforms worldwide moved from 21% to 30.5%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
- Across the 11 months ending August 2026, Datto’s estimated Share of Search among rmm platforms worldwide moved from 14.1% to 11.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

## How did search popularity change for rmm platforms worldwide in August 2026?

- In August 2026, ConnectWise overtook NinjaOne to take the highest estimated Share of Search among rmm platforms worldwide, at 30.5%.
- In August 2026, Datto lost estimated Share of Search among rmm platforms worldwide, from 13.2% to 11.2%.

## Month by month

| Month | ConnectWise estimated searches | ConnectWise Share of Search | ConnectWise rank | Datto estimated searches | Datto Share of Search | Datto rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 21% | 3 | 27.1K | 14.1% | 4 |
| Nov 2025 | 33.1K | 20.7% | 3 | 22.2K | 13.9% | 4 |
| Dec 2025 | 33.1K | 22.3% | 3 | 22.2K | 15% | 4 |
| Jan 2026 | 40.5K | 20.7% | 2 | 22.2K | 11.4% | 4 |
| Feb 2026 | 40.5K | 23.7% | 2 | 22.2K | 13% | 4 |
| Mar 2026 | 40.5K | 21.7% | 2 | 27.1K | 14.5% | 4 |
| Apr 2026 | 33.1K | 19.3% | 3 | 22.2K | 13% | 4 |
| May 2026 | 33.1K | 20.2% | 2 | 22.2K | 13.5% | 4 |
| Jun 2026 | 49.5K | 27.5% | 2 | 22.2K | 12.3% | 4 |
| Jul 2026 | 40.5K | 24% | 2 | 22.2K | 13.2% | 4 |
| Aug 2026 | 60.5K | 30.5% | 1 | 22.2K | 11.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ConnectWise’s and Datto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ConnectWise**: Measured on the search term “connectwise”.
- **Datto**: Measured on the search term “datto”.

- [ConnectWise profile](/demand/global-en/brands/connectwise)
- [Datto profile](/demand/global-en/brands/datto)
- [All rmm platforms worldwide](/demand/global-en/categories/rmm-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ConnectWise or Datto?

In August 2026, ConnectWise had more branded searches than Datto among rmm platforms worldwide. ConnectWise was estimated to have 60.5K branded searches compared to Datto’s 22.2K, and held a 30.5% Share of Search versus Datto’s 11.2%.

## Cite this page

Brandwave. "ConnectWise vs Datto: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/connectwise-vs-datto

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/connectwise-vs-datto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.