--- title: "Conga vs HotDocs: Which is searched more?" description: "Is Conga or HotDocs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Document automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/conga-vs-hotdocs" publisher: "Brandwave" --- # Conga vs HotDocs: Which is searched more? Is Conga or HotDocs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Document automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Conga and HotDocs - **Competitive set**: Document automation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Conga Share of Search**: 0.07% - **HotDocs Share of Search**: 7.4% ## Is Conga or HotDocs more popular in search? - In September 2026, HotDocs had more branded searches than Conga among document automation platforms worldwide. HotDocs had about 18,100 branded searches, while Conga had 170. HotDocs made up 7.4% of all document automation platform searches we track, and Conga accounted for 0.07%. - HotDocs was ahead of Conga in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Conga’s share of searches among document automation platforms worldwide moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 260 to 170. - Across the 12 months ending September 2026, HotDocs’ share of searches among document automation platforms worldwide moved from 7% to 7.4%, and its estimated monthly branded searches held steady at 18.1K. ## Top document automation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Conga was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HotDocs was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Conga was listed before HotDocs in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PandaDoc | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Conga | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Power Automate | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | HotDocs | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Formstack | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Ironclad | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Nintex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tungsten Automation | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about document automation platforms - Asked ChatGPT "Which document automation platform should I use?": 1. PandaDoc, 2. Power Automate, 3. Formstack, 4. Conga, 5. HotDocs - Asked ChatGPT "What are the best document automation platforms?": 1. PandaDoc, 2. Conga, 3. Power Automate, 4. HotDocs, 5. Formstack - Asked ChatGPT "What's the best document automation platform for business documents?": 1. PandaDoc, 2. Formstack, 3. Conga, 4. Power Automate - Searched Google, AI Overview "document automation platforms": 1. HotDocs, 2. PandaDoc, 3. Ironclad - Searched Google, AI Overview "contract automation software": 1. PandaDoc, 2. Ironclad Not named in any answer: Nintex and Tungsten Automation. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for document automation platforms worldwide in September 2026? - In September 2026, HotDocs lost share of searches among document automation platforms worldwide, from 8.5% to 7.4%. - Estimated monthly branded searches for Conga worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026. ## Month by month | Month | Conga estimated searches | Conga Share of Search | Conga rank | HotDocs estimated searches | HotDocs Share of Search | HotDocs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 0.1% | 8 | 18.1K | 7% | 3 | | Nov 2025 | 210 | 0.1% | 8 | 18.1K | 8.2% | 3 | | Dec 2025 | 210 | 0.1% | 8 | 18.1K | 8.4% | 3 | | Jan 2026 | 170 | 0.07% | 8 | 18.1K | 7.3% | 3 | | Feb 2026 | 210 | 0.08% | 8 | 18.1K | 7.3% | 3 | | Mar 2026 | 260 | 0.1% | 8 | 22.2K | 8.4% | 3 | | Apr 2026 | 210 | 0.08% | 8 | 27.1K | 10.4% | 3 | | May 2026 | 210 | 0.08% | 8 | 22.2K | 8.9% | 3 | | Jun 2026 | 210 | 0.08% | 8 | 18.1K | 7.2% | 4 | | Jul 2026 | 170 | 0.07% | 8 | 14.8K | 6.2% | 4 | | Aug 2026 | 170 | 0.08% | 8 | 18.1K | 8.5% | 3 | | Sep 2026 | 170 | 0.07% | 8 | 18.1K | 7.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Conga’s and HotDocs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Conga**: Measured on the search term “conga document”. - **HotDocs**: Measured on the search term “hotdocs”. - [Conga profile](/demand/global-en/brands/conga) - [HotDocs profile](/demand/global-en/brands/hotdocs) - [All document automation platforms worldwide](/demand/global-en/categories/document-automation-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Conga or HotDocs more popular in search? In September 2026, HotDocs had more branded searches than Conga among document automation platforms worldwide. HotDocs had about 18,100 branded searches, while Conga had 170. HotDocs made up 7.4% of all document automation platform searches we track, and Conga accounted for 0.07%. ## Cite this page Brandwave. "Conga vs HotDocs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/conga-vs-hotdocs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/conga-vs-hotdocs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.