---
title: "Confused.com vs GoCompare: Which is searched more?"
description: "Which is more popular in search, Confused.com or GoCompare? Compare estimated monthly branded-search demand and Share of Search inside the Insurance comparison sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/confused-com-vs-gocompare"
publisher: "Brandwave"
---

# Confused.com vs GoCompare: Which is searched more?

Which is more popular in search, Confused.com or GoCompare? Compare estimated monthly branded-search demand and Share of Search inside the Insurance comparison sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Confused.com and GoCompare
- **Competitive set**: Insurance comparison sites
- **Market**: Global
- **Month measured**: Aug 2026
- **Confused.com Share of Search**: 5%
- **GoCompare Share of Search**: 22.6%

## Which is more popular in search, Confused.com or GoCompare?

- In August 2026, GoCompare had more branded searches than Confused.com among insurance comparison sites worldwide. GoCompare was estimated to have 673K branded searches compared to Confused.com’s 148K, and held a 22.6% Share of Search versus Confused.com’s 5%.
- GoCompare was ahead of Confused.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Confused.com’s estimated Share of Search among insurance comparison sites worldwide moved from 3% to 5%, and its estimated monthly branded searches moved from 81K to 148K.
- Across the 11 months ending August 2026, GoCompare’s estimated Share of Search among insurance comparison sites worldwide moved from 25% to 22.6%, and its estimated monthly branded searches held steady at 673K.

## How did search popularity change for insurance comparison sites worldwide in August 2026?

- In August 2026, Confused.com gained estimated Share of Search among insurance comparison sites worldwide, from 4.1% to 5%.

## Month by month

| Month | Confused.com estimated searches | Confused.com Share of Search | Confused.com rank | GoCompare estimated searches | GoCompare Share of Search | GoCompare rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 81K | 3% | 5 | 673K | 25% | 2 |
| Nov 2025 | 81K | 3.3% | 5 | 550K | 22.3% | 2 |
| Dec 2025 | 66.2K | 3.1% | 5 | 550K | 25.6% | 2 |
| Jan 2026 | 99K | 3.3% | 5 | 673K | 22.5% | 2 |
| Feb 2026 | 99K | 3.3% | 5 | 673K | 22.8% | 2 |
| Mar 2026 | 121K | 3.8% | 5 | 823K | 25.8% | 2 |
| Apr 2026 | 121K | 4% | 5 | 673K | 22.4% | 2 |
| May 2026 | 121K | 4.1% | 5 | 673K | 22.6% | 2 |
| Jun 2026 | 121K | 4.1% | 4 | 673K | 22.8% | 2 |
| Jul 2026 | 121K | 4.1% | 4 | 673K | 22.8% | 2 |
| Aug 2026 | 148K | 5% | 4 | 673K | 22.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Confused.com’s and GoCompare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Confused.com**: Measured on the search terms “confused.com” and “confusedcom”, summed into one figure.
- **GoCompare**: Measured on the search term “gocompare”.

- [Confused.com profile](/demand/global-en/brands/confused-com)
- [GoCompare profile](/demand/global-en/brands/gocompare)
- [All insurance comparison sites worldwide](/demand/global-en/categories/insurance-comparison-sites): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Confused.com or GoCompare?

In August 2026, GoCompare had more branded searches than Confused.com among insurance comparison sites worldwide. GoCompare was estimated to have 673K branded searches compared to Confused.com’s 148K, and held a 22.6% Share of Search versus Confused.com’s 5%.

## Cite this page

Brandwave. "Confused.com vs GoCompare: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/confused-com-vs-gocompare

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/confused-com-vs-gocompare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.